Have you ever wondered what all the fuss is about with SIP trunking? Well, for starters, not only can SIP trunking improve communication and collaboration, it can also significantly lower your IT costs – so much so, that some organizations have taken advantage of the savings to justify additional investments in Unified Communications.
Traditionally, an enterprise’s private branch exchange (PBX) is connected to the public-switched telephone network (PSTN) over a “trunk”, which is a hard-wired connection of the enterprise to the rest of the world. Session Initiation Protocol (SIP) trunking is an alternative to that model, in which third-party Internet telephony service providers (ITSPs) connect the PBX to the Internet and then to the PSTN, allowing communication with fixed and mobile devices worldwide without the hassle of a physical wire trunk.
Why Switch to SIP…THE BOTTOM LINE
Switching to a SIP trunking solution can yield significant communications savings and offer a quick return on investment, especially if your company has multiple locations and often uses international calling.
So what are the benefits of SIP trunking, and how can SIP help your organization? SIP trunking will better utilize your bandwidth because telephony and Internet lines are combined, allowing for optimization based on average consumption rather than peak usage. Additionally,call speed is increased because all data, voice, and media is passing through carrier systems as IP traffic rather than analog signals. The risk of implementing new technology is mitigated by using an ITSP, as the ITSP keeps you current with technology updates without recurring costs. By using multiple ITSPs and least cost routing (LCR) to always make the most cost-efficient call, a company can realize substantial savings – especially with regard to international calls. What’s more, SIP reuses HTTP ports so it can be easier for end users to work with. Plus, billing is bundled, making things easier on you, the end-user. These aren’t the only benefits; check out the list below for more.
BENEFITS OF SIP TRUNKING
- Reliable delivery of communication applications such as instant messaging (IM), presence tracking, video conferencing and application sharing.
- You will no longer need a costly PSTN gateway.
- Long-distance charges will be reduced.
- Voice, video, and data are combined in a single line.
- SIP trunking can be a cost-effective delivery option for external communication.
There’s an ongoing debate questioning the value of SIP trunk costs savings as justification for migrating your PBX. Some believe the value is an overstated reason to migrate, while others point to real cost savings. Which side are you leaning toward?