NEC Showcasing Innovations at NRF 2019: Retail’s Big Show
Facial recognition technology and data analytics continue to change the in-store experience for shoppers. These technologies enable a more-meaningful, personalized in-store shopping experience, while also making checkout and other in-store processes more cost effective and efficient for retailers and customers alike.
From Jan. 13-15, 2019, nearly 37,000 retailers and industry experts from around the world will descend on the Javits Convention Center in New York to attend NRF 2019, the world’s largest retail conference and expo. During the Big Show, NEC will showcase how facial recognition and data analytics are transforming four areas of the store experience, including Customer Experience, Operations, Analytics and Marketing. As soon as they step into booth #1936, visitors enter a virtual store to encounter first-hand a new, improved in-store experience, resulting in better engagement for customers and tangible business benefits for retailers.
Your Face is the ‘Key’ to Unlock a Personalized Experience
When entering the NEC booth, visitors self-register by providing only a photo and first and last names. No need to use personal mobile devices, cards or keys. This frictionless, near real-time pre-registration process enables multiple touchpoints and experiences throughout the NEC booth tour.
Online shoppers appreciate the convenience of automatic loyalty offers, and NEC will demonstrate a similar in-store experience through its virtual store. Once registered, visitors are easily and automatically identified as loyal customers as they progress through the booth tour. Personalized greetings will appear while moving through the demos. Instead of waiting until checkout to ID loyal customers (when it’s too late for meaningful customer engagement), automatic identification results in 100% loyalty redemption rates for in-store shoppers.
Technology Improves In-store Operational Management
Further, booth visitors can also interact with the face-based kiosk, which is being used by NEC customers. The facial-recognition kiosk demonstrates how easy it is to deliver fast and truly frictionless transactions. Guests can peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. All you need is your face!
Big Show visitors will get a glimpse into how facial recognition assists retailers with business operations. NEC’s facial recognition solutions are real-time and provide retailers with an effective, transparent loss-prevention system. As someone approaches a surveilled area, for example, alerts are triggered on the analytics dashboards.
NEC will also be showing how retailers can use this same technology to manage employees’ time and attendance. In-store staff check in and check out using face recognition, thus preventing proxy check in and check out. Near real-time reporting is available with this system so that schedules can be easily coordinated.
Booth “shoppers” can experience easy and deviceless checkout as well. Total expenditures and receipts show up on the wallboard next to the exit. No wallets or credit cards needed for this automated checkout experience.
Retailers Rely on Data Analytics to Tailor the Shopping Experience
For retail businesses, the ability to access up-to-the-minute sales data analytics helps them survive and thrive in this competitive marketplace. Reliable sales data and reporting enable retailers to make tailored in-store offers to their customers. Sales data aids in managing inventory plus helps store managers more effectively plan staffing, especially during critical times of high traffic. These benefits in turn elevate the customer shopping experience and help boost profitability in the store.
Analytics can also be used to track demographic and traffic data related to in-store shoppers. Stores have the capability to create heat maps to track and manage shoppers’ interest in various products or displays within the store. Advanced glance technology determines the amount of “dwell time” on items (such as a shelf display) by tracking interest and intent to purchase. This data can be matched to sales conversion data from the POS to judge the display’s effectiveness and use of shelf space.
The data gleaned from the in-person shopping experience helps retailers improve their outreach through targeted emails, app notifications and even in-store messaging.
Facial Recognition Software and Advanced Displays Expand In-store Marketing Capabilities
Using facial recognition systems aids retailers in recognizing repeat customers at a location without collecting any personally identifiable information. This information drives marketing content and analyzes purchase patterns.
NEC’s advanced display technology helps retailers improve their marketing efforts. Cameras capture customer data to be used for customized content distribution and for measuring message effectiveness. The technology also collects audience metrics automatically.
Want to know more about the exciting and industry-leading technology that NEC will be featuring at NRF 2019? Book a personal tour with an NEC retail expert while you’re attending the Big Show. Hope to see you there in January!
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