Latest Moves in UC Landscape Reinforce Need for Customer Choice

Market disruptors are commonplace in the unified communications (UC) industry, particularly over the past decade. We’ve seen the advent of BYOD, demand for more mobility, a plethora of new apps, better efficiencies through integrated technology, as well as an ever-increasing movement to the cloud. The industry is evolving due to consolidations, mergers and acquisitions and the emergence of new niche players. The latest announcement by Mitel that it’s going private and accelerating its move to the cloud adds yet another element to the competitive landscape.

With this latest move, Mitel is signaling a focus on growing its cloud business. Though the company states that it will still offer on-premises options for now, it’s easy to assume that less R&D will be focused on that line of business going forward. Fewer choices will be available, especially for customers that are not ready or interested in moving to the cloud at this time. Channel partners selling both on-premises and cloud solutions could also be negatively impacted.

UC customers benefit more by having options, be it cloud, hybrid cloud or on-premises, depending on their current business situation. A provider that can optimize the technology already in place, while helping to create an effective ongoing UC strategy, is more important than ever.

History of Understanding Customers’ Needs

NEC has demonstrated an ability for knowing what customers need when they need it and bringing value to help improve their businesses. We pride ourselves on giving customers options. Throughout our nearly 120-year history, NEC has proven to be much more than a voice communications and UC provider. Analyst firm Frost & Sullivan noted in the 2016 Enterprise Communications Transformation Strategies Company of the Year Award , “As organizations seek business transformation, they often wish to upgrade or implement their networks and IT infrastructure for integration with business systems and processes, as well as communications systems.”

Frost & Sullivan pointed specifically to NEC’s Smart Enterprise strategy when recognizing the company for this award. The Smart Enterprise approach brings together communications, networking and IT solutions to help people work and communicate better.

NEC’s approach is not to combine disparate components. Instead, we tap into our services-based offerings of cloud UC, analytics, biometrics, IaaS and software-defined networking (SDN) technologies to design communications and IT solutions that meet on-demand requirements. Our broad portfolio brings the agility, flexibility and efficiency required for business transformation. A wide range of technologies and services helps us create solutions that address customers’ current and future business needs and challenges by driving safety, security and operational efficiency. Our competitors really can’t offer that range of capabilities.

Additionally, here in the U.S., we have NEC Financial Services which delivers extraordinarily customizable leasing structures to customers nationwide. This allows customers to enjoy the benefits of an on-premises solution while taking advantage of the OPEX financial model which is the same as a cloud solution.

It’s a Matter of Choice

Each organization has its own requirements and aren’t easily configured into a “one size fits all” mold. They want options, and NEC has a track record of offering customers more choices. When moving to new UC solutions, customers benefit from being able to re-use or add value to their existing investments in communications technology. We can assist by offering on-premises, cloud or hybrid solutions. Our vast portfolio of solutions enables us to offer broader solutions to solve both IT and communications challenges.

Technology will continue to evolve. NEC has shown throughout our history that we have the capability of understanding customers’ needs and evolving our solutions to meet those needs.

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UC M&A Activity Further Validates NEC’s Smart Enterprise Strategy

Seems like every time I read about what’s happening in the marketplace, I learn that there’s another merger or buy-out happening in the enterprise communications space. Mitel announced recently it is acquiring rival ShoreTel, reportedly to accelerate its “move-to-the-cloud” strategy. This acquisition, along with other recent moves by Avaya and Toshiba, only reinforces my belief in NEC’s strategy for the Smart Enterprise.

NEC’s long history and innovation heritage means we are much more than just a voice and UC company – we are a true enterprise technology pioneer with roots dating back more than 50 years in the United States and over 118 years in Japan.

In developing our wide range of technologies and services, we strive to build solutions that will address specific business needs and challenges by driving safety, security and operational efficiency. These solutions, when integrated and combined in various scenarios, form our portfolio for the Smart Enterprise – our definitive technology strategy for NEC’s vision of the future.

Want advice on how to enrich your customer experience?But let’s get back to the cloud, and more specifically, Unified Communications as a Service (UCaaS). NEC has developed a wide range of unified communications (UC) solutions that can be deployed in the cloud, on-premises or in a hybrid scenario.   For starters, NEC has a strong UCaaS offering called UNIVERGE BLUE Business Cloud Services. UNIVERGE BLUE allows a business to host all or just some of its UC in the cloud.  We also offer the UNIVERGE SV9100 BLUE solution, which is a full phone and UC system deployed on premises with no large up-front investment.   The cloud allows us to offer SV9100 BLUE as an operating expense with a single bill for hardware and service.  All of this is offered today through our extensive channel partner network.

Our portfolio also includes Infrastructure as a Service (IaaS), software defined networking (SDN), data center technologies, Unified Communications (on-premises, cloud and hybrid), biometrics, analytics, Internet of Things (IoT) and Artificial Intelligence solutions. With a world-class network of Channel Partners and as a direct solutions integrator, we can deploy these solutions globally. Here in the U.S., we also have NEC Financial Services which delivers tailored leasing structures of extraordinary flexibility to customers nationwide.

Additionally, we are discovering new and innovative ways to utilize our biometrics solutions by integrating them with our other solutions. For instance, we have developed a virtual receptionist solution that integrates one of our biometrics applications with our Android™-based touch-screen UT880 telephone. The telephone can be placed in the lobby area and a remote worker is able to greet visitors and then screen them through our NeoFace Watch facial recognition application.

Don’t just take my word for it, the Boston Consulting Group named NEC as one of its 50 Most Innovative Companies and Frost & Sullivan recently honored NEC with their 2016 North America Frost & Sullivan Company of the Year Award for our market approach for the Smart Enterprise by stating, “NEC’s Smart Enterprise initiative is providing holistic enterprise communications transformation options that help customers adapt and flourish in the face of complex challenges.”

While the technology world is ever-changing, one thing that you can count on is NEC and our solutions for Smart Enterprise. We have demonstrated over the years our long-term commitment to our customers and to understanding their unique needs as well as their particular vertical industries. If you are ready to learn more about our solutions for Smart Enterprise and how they can help you optimize your business, please contact NEC today for a free consultation.

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