Showcasing a More Personalized In-store Experience

NEC to Highlight Facial Recognition, Data Analytics at Retail’s Big Show Jan. 13-15

On Jan. 13-15, the world’s largest retail conference and expo kicks off at the Javits Convention Center in New York City. NEC retail experts are putting the final touches on demonstrating how its leading-edge video analytics technologies transform the in-store experience for shoppers.

Visitors to NEC’s booth #1936 will tour a virtual store to see first-hand how these innovations bring better engagement with customers, while also delivering tangible business benefits for retailers. Video analytics solutions powered by the NEC Enterprise Video Analytics (EVA) platform enable retailers to garner extensive insights into shoppers:

  • Presence, including heatmaps and dwell times
  • Behavior, including gaze detection, traffic patterns and responses to targeted content
  • Security analytics, including automated detection and response
  • Interactive experiences, including loyalty engagement and checkout

This deeper understanding of shopper behavior can then be used to enable the ultimate, frictionless personalized shopping experience and make checkout and other in-store processes more efficient and effective—for retailers and shoppers alike.

During the event, NEC will focus on four areas of the retail experience—Customer, Operations, Analytics and Marketing, all powered by the NEC video analytics platform services. An in-booth tour starts with self-registration using NEC facial recognition software, which in turn enables multiple touchpoints and experiences throughout the booth.

Looking Customer Loyalty Right in the Face Improving Store Operations

Big Show visitors also will get a glimpse of how facial recognition and data analytics assist retailers behind the scenes as well through improved business operations. NeoFace Watch uses real-time face recognition to provide retailers with an effective, transparent loss-prevention system. NEC will show how retailers can use this same technology to manage employees’ time and attendance as well. Additionally, booth visitors will get a first-hand look at NEC’s industry-leading point-of-sale hardware devices.

Check out NEC Retail solutions to learn more. Up-to-the-minute sales data analytics helps retailers survive and thrive in this competitive marketplace. Reliable sales data and reporting enable tailored in-store offers to customers, plus aids in managing inventory and staffing. While in NEC’s booth discover ways analytics can be used to track demographic and traffic data related to in-store shoppers. Using facial recognition systems retailers are able to track repeat customers at a location without collecting any personally identifiable information. This information in turn helps drive marketing content and analyze purchase patterns.

Experience Fast, Frictionless Transactions

NRF expo attendees will also have the opportunity to interact with NEC customer Cali Group’s face-based kiosk when visiting NEC’s booth. The facial-recognition kiosk, now being rolled out at CaliBurger locations, shows how easy it is to deliver fast and truly frictionless transactions. Guests will peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. Face-based payments someday may replace credit cards as customers look for a more personalized experience like face-based kiosks without the long lines and wait times.

Representatives from the Cali Group will be on hand in the booth to answer questions about the innovative use of facial recognition technology in the Quick Serve Restaurant (QSR) industry.

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Looking Customer Loyalty Right in the Face

Quick serve restaurant pilots NEC facial recognition technology to enhance the customer experience

Cali Group worked with global technology firm NEC Corporation of America to integrate NEC’s facial recognition technology into its CaliBurger loyalty program. The restaurant chain will use AI-enabled self-ordering kiosks to provide customers the option of immediately activating their loyalty accounts as they approach kiosks using NEC’s NeoFace® facial recognition software, eliminating the need of swiping a card or typing in identifying information.

As shown in the demo video, the loyalty account shows a customer’s favorite historical meal packages, enabling the customer to complete the ordering transaction in a matter of seconds. The kiosk pilot program is now at CaliBurger’s Pasadena location, where the Quick Serve Restaurant chain showcases new technologies developed by its parent company. If customers are pleased with the new ordering experience, the kiosks will be rolled out to CaliBurger’s global locations next year with the additional ability to allow customers to pay using their faces.

"NEC’s face recognition software technology is considered among the world’s most accurate, making it an ideal tool for retailers seeking to provide the best possible customer service and convenience for their customers," said Matt Worley, Vice President, Retail Solutions, NEC Corporation of America. "We are committed to helping Cali Group reinvent the customer experience in the best ways possible, and I encourage anyone attending NRF 2018 to come see a demonstration of the technology in action."

Download our white paper Digitizing the Shopping Journey: Building a Business Model on Never Saying “No”"Face-based loyalty significantly reduces the friction associated with loyalty program registration and use; further, it enables a restaurant chain like CaliBurger to provide a customized, one-on-one interactive experience at the ordering kiosk," said John Miller, Chairman and CEO of Cali Group. "Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy to enable the restaurant and retail industries to provide the same kinds of benefits and conveniences in the built world that customers experience with retailers like Amazon in the digital world."

Today, 64% of shoppers want a more fluid in-store experience – personal service without lines or waits. Give customers that kind of experience and 45% are more likely to make a purchase on the spot—even if the price tag is a bit higher.

Michael Jude
Program Manager, Data Analytics
Stratecast and Frost & Sullivan

Cali Group’s new facial recognition self-ordering kiosks will be on display at NRF 2018 | Retail’s Big Show in New York City on January 14-16 in the NEC Booth, #3153.

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