NEC at NRF 2020: Seamless Retail Customer Experiences with Greater Operational Efficiency

NEC was one of the early pioneers in biometrics technologies since the 1970s. Today, NEC is the world’s leading provider of biometric solutions to both governments and commercial entities, which include air travel, theme parks, stadiums, casinos and more. Next stop: retail, where we are leading new initiatives to transform the Customer Experience (CX).

Looking Customer Loyalty Right in the FaceAt NRF 2020, visitors to NEC’s booth got a glimpse of how retailers are using facial biometrics to deliver an improved CX and achieve tangible business benefits.

Several years ago, we deployed a Customer Experience initiative aimed at transforming the way consumers transact in physical spaces, from entering theme parks and stadiums, to boarding planes, accessing benefits and making payments, interactions that require security as well as streamlined convenience. Today, we see this visionary concept in several very high-profile implementations. And what we saw at NRF this year, is that the retail space is ready to embrace this trend, with facial recognition as the enabler for an item-of-interest to become an item-in-hand with minimal effort and delay. Our leading technology makes it possible to deliver on this promise.

Customer Experience Starts with Fast, Frictionless Transactions

To kick off their booth experience at NRF 2020, visitors self-registered by simply taking a picture of their face, creating a digital ID on our facial identity management platform, NEC I:Delight. This one time enrollment enabled multiple touchpoints and experiences throughout the booth, providing for faster, more secure transactions for applications such as loyalty and payment.

As customers progressed through the booth, they experienced our facial recognition enabled Self-Checkout solution. This self-checkout lane recognizes the items a customer has placed in their shopping bag via RFID, calculates payment and then activates the charge without the customer ever stopping or swiping a credit card. As they walk through the lane, the customer has the option of scanning a QR code on their device or using their face as the “method of payment." NRF attendees also had the opportunity to interact with NEC’s technology partner, POP ID, a Cali Group company. POP ID’s self-ordering kiosk makes recommendations based on past food orders for faster decision-making, reducing wait times, increasing customer loyalty and revenue opportunities. Customers simply register once on their mobile device, and then use the kiosk to choose items and pay without pulling out a wallet or device a second time. Available at numerous quick-service restaurant (QSR) locations today, POP ID’s “Face-pay” concept is enabling unique and memorable customer experiences and generating a fast return on investment.

Experience Advanced Analytics

NEC also showed how facial technology can be applied to enhance data analytics and assist retailers behind the scenes to improve business operations. By analyzing key aspects of the shopper population, either in-store or in front of a particular display, retailers are able to send offers or engage customers in real time based on their individual interests. These types of up-to-the-minute data analytics help retailers survive and thrive in this competitive marketplace. Reliable sales data enables tailored in-store offers to customers, plus aids in managing inventory and staffing.

Retail … the Next Facial Recognition Frontier!

Finally, visitors could see NEC’s next-generation, modular point of sale (POS) design. Our POS design includes a space-saving footprint that can transform from a manned-POS station into a self-service POS just by turning around the peripherals. The embedded facial recognition option enables seamless payment. Both single and double-display versions are available.

Which of these retail trends does your organization plan to embrace in the coming year? Talk to an NEC expert to hear more and engage in our Biometric CX Discovery & Strategic Planning Process as a first step in realizing your vision. Simply fill out the form below, and we’ll get in touch!

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Facial Recognition: How Policy Can Catch Up to the Technology

Facial recognition (FR) stands at a critical point in its development.

The technology is racing forward and improving rapidly. Adoption of FR tools as a law enforcement asset is growing. It’s now commonly accessible by police agencies nationwide.

And beyond its original applications in the military, counter-terrorism and law enforcement, the technology is improving other sectors, such as aviation and travel, hospitality, healthcare, financial services and retail.

Yet public understanding of FR lags behind. And, driven by incorrect popular perceptions, public policies that would ban or over-regulate FR’s use seem ill-informed and out of step with present realities.

This poses a challenge to those of us committed to the success and propagation of FR: How can we ensure that public perception — and policymakers’ perception — of FR is better aligned with the technology’s value to society, and, specifically, to law enforcement?

Recently I had the privilege of moderating a blue-ribbon panel of FR leaders who assembled to tackle this precise question.

The panel convened for the 33rd Annual International Biometrics Association User Conference — formerly known as the AFIS Internet User Conference – in Scottsdale AZ.

“We’ve got to get better at helping policymakers understand the value and positive outcomes of this technology,” said Ashwini Jarral, executive director of the Integrated Justice Information Systems Institute, setting the tone for the discussion. “That way, we can go and fix these policies and laws.”

It was heartening to see our panelists rapidly establish a consensus around at least three themes:

Theme #1: Educate policymakers and the public on two key points: Propelled by misapprehensions, some municipalities have banned FR in law enforcement. Leveraging public education as a basic push-back strategy, the panel recommended two areas of focus:

First, the public isn’t distinguishing between FR as an investigative tool and as a surveillance tool. People need to understand that FR doesn’t mean constant video surveillance. It’s not “Big Brother,” rather it’s used for investigatory leads.

“Investigation and surveillance are two different things completely,” said Lt. Derek Sabatini of the Los Angeles County Sheriff’s Department. “Detroit and Chicago, for example, have large surveillance systems, but these systems don’t include live facial recognition. Facial recognition tools are only used for investigative purposes.”

Secondly, the public seems unaware of procedural safeguards already in place to regulate the use of FR.

“This is not the ‘Wild West,’” said Lt. Sabatini. “There are governance systems that mandate that you must have a right to know and a need to know before you can access that data. There are criminal penalties if you misuse that data.”

“People mistakenly think that sweeping and universally accessible databases are being freely shared between states and the federal government,” said Tovah LaDier, executive director of the International Biometrics + Identity Association. “In fact, states must give individual permission for the federal agencies to permit access.”

Existing federal legislation provides that states may enter into agreements with the FBI to provide state-level department of motor vehicle (DMV) database access, only for the specific purpose of assisting the FBI in fulfilling its law enforcement responsibilities.

Theme #2: Publicize FR’s positive track record: Popular fears of FR overreach are disproven by the technology’s excellent performance in law enforcement.

Lt. Sabatini told the conference that Los Angeles County has been using FR as an investigative resource since 2009, and deployed it in 11,000 cases last year alone. Yet the County has never faced a civil liberties court challenge charging abuse. He said that the New York Police Department had leveraged FR for 7,000 investigations last year, which had helped generate some 1,000 “legitimate arrests.”

Faith Contreras, the Facial Recognition Program Administrator for the Arizona Department of Transportation, pointed to successes in child trafficking and child smuggling. She said it’s also been used to investigate a range of cold cases and to identify unknown deceased individuals.
 
Theme #3: Embed governance capabilities within the technology: Panelists concurred that when it comes to protections relating to such matters as privacy and consent, the desired policy objectives have to actually be built into the technology.

“You can write policies all day long,” said Mr. Jarral. “But if you can’t demonstrate that your policies are actually embedded within the technology, you’re going to lose this battle.”


At the panel’s closing, Ms. LaDier affirmed her association’s commitment to the “transparent and secure use” of FR and related technologies. She also announced the forthcoming launch of a “responsibleid.org” site that would serve as an educational platform and a repository of “good news” about FR.

“Any technology can be used properly, and it can be abused,” she said. “Considering facial recognition’s enormous benefits, we cannot ban the technology. We have to do the hard work to regulate it so that it is used properly.”

Biometrics are Revolutionizing Airports and the Passenger Experience

The airport travel experience has remained constant for a LONG time. For many of us, words like “unpredictable,” “slow,” and “frustrating” immediately come to mind. I spend a lot of time in airports, and can personally affirm that the international pursuit of innovation within the aviation industry could not be more obvious or focused than it is right now.


Your usual experience: arrive at the airport, wait in a line to get your ticket, wait in a line for security, then wait in a line to board your plane—and until just a few years ago, this was generally the case. However, as other fields have proven the advantages of certain technologies, applications to and acceptance by commercial aviation has become more and more apparent. Biometric solutions have especially begun revolutionizing the airport experience for all stakeholders involved – travelers, airlines, airport operations, vendors, government, and law enforcement.


About five years ago, biometrics did the same for the mobile device industry—and before that, fingerprints were only associated with law enforcement. Today, fingerprints have become ubiquitous as a quick and easy replacement for our passwords, allowing us to unlock everything from our phones to our bank accounts, with a single press. The ease of use has made life a lot simpler for users, and a lot more secure for providers.


That same convenience and security is now being brought to the airport environment, by leveraging all the technological innovations that have been produced over the last ten years.


In fact, at the American Association of Airport Executives (AAAE) Airport Innovation Forum this year, our session was “Know Your Customer: Leveraging Personalization and Innovation in the Passenger Experience”, and focused on how airports around the world are engaging with new and innovative solutions that bring the real benefits of self-service and automation to modernize the airport experience for everyone.


During the 2019 AAAE Airport Innovation forum in Chicago, many speakers got up on stage to show how technology is revolutionizing the airport. From self-driving vehicles to optimization of back office operations, to facial recognition and analytics that reduce wait times using dynamic content displays, a digital transformation in the aviation environment is definitely under way. And an important priority has universally taken shape: how to make travelers safer and the customer experience more convenient throughout the aviation journey—everything from check-in, bag-checks and security to airport shopping.


Security is, of course, of the utmost importance, and rightly so–even though it often has a negative impact on the traveler experience. We know the Transportation Security Administration (TSA) and Customs and Border Protection (CBP) are working daily (and nightly!) to keep our skies safe, which is why biometrics is so important to the security process. Having the ability to instantly verify that secure documents are valid and do match the identity and confirmed reservation of the traveler ensures that only vetted passengers arrive on the other side of that security line. Biometric security enhancements actually serve a dual purpose; not only are biometrics more accurate at screening individuals, they also move lines along faster. By bringing automation to necessary processes–that can then be optimized and become more predictable, this creates a better airport experience for everyone.


With the ability to predict wait times, passengers are able to spend more time doing what they choose, from relaxing in the lounge, to visiting duty-free shops (as biometrics also lets you “pay with your face”!).

The Fate of Airport Customer Service Isn’t Terminal from InteractiveNEC

Big change cannot be driven solely by the technology, though, which means leadership events like the AAAE Airport Innovation Forum are extremely important. More collaboration amongst industry stakeholders is critical to the success of the digital revolution in commercial aviation, for real change that is predicated on thoughtful policy and implementation, careful execution, and effective change management.


This paradigm shift is being driven by a recent realization by all stakeholders that, in fact, there is a common goal – digital transformation, for a better customer experience, improved commerce, cost and time savings, optimized security and smoother airport operations.


Next time you’re at the airport, think about how biometrics is, or could be, reducing the burden on airport operations, and making your life more secure.

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Expanding The Effectiveness Of Enterprise Security

Time is probably the most significant factor when it comes to protecting company premises. The speed in which a potential threat is identified and reliably assessed is pivotal in lessening possible harm to property and those within an organization’s facilities.

Whether an unlawful entry or a malicious act, the ideal security strategy is one that stops an incident before it actually has the chance to occur.  Technology that delivers increased awareness is helping to make this a reality.

Today’s advanced technologies are making areas previously considered un-securable safer – Take for instance fiber optic transmission and machine-artificial intelligence.  By combining self-learning with fiber optic sensing – as used in NEC’s Intelligent Perimeter Intrusion Detection System – suspicious activity can be located and classified over large areas and sites prone to challenging conditions. Being immune to electromagnetic interference, impervious to seasonal changes, capable of producing few false alarms and higher detection rates and requiring no electrical field power to function makes this cutting-edge technology a practical and effective security addition.

Automation is quickening response time – Even established security practices are being transformed by advances in technology such as the use of high-level algorithms.  One such area:  Video surveillance.  Hours of manual examination and the prospect of human error are being outdone by automated pre-set analysis.  NEC’s Enhanced Video Analytics solution – officially known as NEC EVA™ – is an example of such capability.  By being able to simultaneously process live and pre-recorded video based on set criteria, suspicious individuals, objects or questionable behavior can promptly be recognized and investigated.  Capable of also aligning cameras with multiple watchlists and custom alerts makes threat prevention that much easier and thorough.


Device-based applications are simplifying security through self-service functionality – Pen and paper registration, generic visitor card controls and physical security checks can soon become a thing of the past.  When tablet devices are loaded with facial authentication software – as it is with NEC’s Front Desk Assistant – security gets streamlined and more transparent.  Self-registration, photo badge creation and arrival notification all become automated through a single touchpoint handled by the visitor. Digitalized activity logs make for ready-to-read and sharable reports for in-depth insight into daily and repetitive facility traffic for greater awareness of what is occurring and with whom.


An increasingly connected workforce is making security alerts more targeted and immediate – Should a 911 call occur, push notification software gets the word out broadly and in varied ways.  Emergency messaging by voice, email, text or a combination of all – all achievable using NEC’s UC Emergency On-Site Notification – can advise first responders on where to go and the type and severity of a situation they might face.  This same functionality can also keep people in close proximity updated and vigilant or should an event prove to be a false alarm it can swiftly broadcast a cancellation or an all clear.

Looking for ways to strengthen your enterprise security practices?
Learn more about how NEC can help minimalize vulnerabilities to enterprise security threats – explore now

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Five Themes from connect:ID 2019

Originally co-founded just six short years ago by the International Biometrics + Identity Association (IBIA) and Science Media Partners, connect:ID aimed to create the world’s preeminent identity technology conference and exposition. This year’s show proves that connect:ID still has mass appeal!

The connect:ID 2019 event, held from April 29 to May 1 at the Walter E. Washington Convention Center in Washington, D.C., brought together more than 1,500 attendees and 150 speakers from government, commercial and technical arenas to discuss a wide variety of topics related to identity and related technologies used for recognition, authentication, customer experience, and digital transformation.

A number of overarching themes and topics emerged this year, and I’ve decided to outline the top five or so that I observed.

  1. Collaboration at the federal level was apparent. A fireside chat hosted by IBIA Executive Director Tovah LaDier with two senior program leaders from within the U.S. Department of Homeland Security (DHS) – John Wagner from Customs and Border Protection (CBP), and Stacey Fitzmaurice from Transportation Security Administration (TSA) – outlined how they are using facial recognition to create a secure, seamless and consistent experience for travelers moving through our country’s ports of entry and exit. CBP operates the Traveler Verification Service (TVS), a database used to match and authenticate travelers’ facial images as they enter or exit the country, to which TSA will have access for future expansion of facial recognition at security lines for expedited screening. CBP’s Wagner now reports having caught more than 100 imposters attempting to illegally enter the country at U.S. land and air borders. And why shouldn’t TSA have access to this technology that is already proving itself so valuable?
  2. Sensor fusion is the future of customer experience. In his keynote address, NEC Vice President of Technology and Solutions Kris Ranganath discussed the combination of IoT, AI and analytics technologies that will come together to enable digital transformation and create seamless, reliable, more enjoyable, yet still solidly secure customer experiences as we move between two worlds – the cyber realm and the physical realm. This concept of sensor fusion already exists in certain cutting-edge retail and entertainment use case examples, and Mr. Ranganath expects we’ll only see more of this in the future.
  3. Customer journeys are a key theme for driving innovation for international travel and border protection. The vision for this experience is to create a seamless or contactless journey from reservation to destination. Mr. Wagner from CBP referenced in more than one instance the importance of a frictionless traveler journey in solving the border security issue. In a panel on the future of seamless travel, I outlined several customer journeys related to border entry – via air, land and sea – all enabled by facial recognition and sensor fusion. These journeys are not just a dream, they’re becoming reality. Mr. Wagner at one point in the fireside chat posited that someday kiosks may become unnecessary for Global Entry.
  4. Personal data privacy was discussed in more than one session. Nobody disagrees that privacy is paramount, and more than one multi-disciplinary panel of experts at connect:ID agreed. However, how we achieve it at a policy level is still up for broad discussion and debate. In the government panel titled “Perspectives on Privacy: The Rashomon Effect,” panelists including NEC’s Director of Government Relations Brent Bombach offered varying takes on the issue. Our take and hope is that federal legislation will eventually create a consistent regulatory environment so that travelers can move safely and seamlessly through their journeys without fear of their personal data being stolen.  So, as NEC Corporation CEO Takashi Niino previously wrote, NEC will always favor legislation that both protects personal privacy and allows for innovation in the public and commercial sectors. But a variety of state laws currently on the books or in varying stages of proposal promise to ensure a complex regulatory environment where biometrics and data privacy is concerned. Furthermore, a panel of congressional staffers on the main stage seemed to conclude that a federal preemption, or federal legislation that would render state privacy laws related to biometrics moot or unnecessary, is not likely to succeed in 2019.
  5. Innovation was on full display across the connect:ID 2019 expo floor. I’d like to be able to say that it was all in NEC’s booth. Evidence of innovation was actually scattered all across the expo floor. My favorite, however, is a solution based on NEC’s own research and development in optical networks. Intelligent Perimeter Intrusion Detection (iPIDS) works to detect physical border and facility breaches through the use of highly adaptive and responsive fiber-optic sensing and self-modifying machine learning based artificial intelligence. Deployed along a border or around a secure facility, iPIDS can not only tell when something is there, it uses AI to understand the location and source of the vibrations. Deployed as part of a sensor fusion network, iPIDS is one more way that people can feel safe and secure as they go about their daily journeys.

NEC was proud, as always to participate in this year’s connect:ID, and we certainly look forward to the 2020 event and to see where the industry will be in less than a year’s time.

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