Last week we installed one of the coolest demos I have had in the EBC since PaPeRo. It’s a facial recognition software that can detect your age, race and gender. This demographic information could be used, in a digital signage environment, to present you with targeted advertising based on your demographics.
For the most part the prototype has been pretty accurate. Every once and a while it thinks I’m the age of my parents (must be the reflection from my bald head). As long as I don’t start to get an ad that tells me I should take advantage of the new SENIOR DISCOUNTS, I’m OK with it.
NEC has been a leader in the biometrics space for over 40 years and recently won a content sponsored by the Department of Homeland Security for the greatest accuracy with facial recognition. Their False Rejection Rate was 2.1% and False Acceptance Rate was .1%. I’m still deciding if I should be afraid or excited.
More on NEC’s Facial Recognition
More on the Biometrics Contest
More on PaPeRo
More on the NEC Executive Briefing Center
