As the new year gets underway, everyone is setting goals – both individually and as an organization. One area that businesses should think long and hard about is customer experience. 52% of customers would switch to a company’s competitor after just one bad experience. There’s no calculating the value of making a good first impression – and following through on it. A cloud-hosted business intelligence solution – like UNIVERGE BLUE ENGAGE – can provide a tremendous amount of insight into how a business communicates with its customers and turns those insights in action for managers and frontline employees.
Here are several best practices to follow if you want to transform your customer experience in 2024:
Use Sentiment Analysis To Better Understand How Your Customers Are Feeling
Every customer interaction presents an opportunity to understand how they feel about your business. If you want your customers to keep coming back – and bring new ones with them via referrals – then it’s critical to know when they’re excited about a new purchase or frustrated by recent poor service so you can address them accordingly. Your customer experience has implications for all aspects of your business, which is why you need a solution that has some form of sentiment analysis included. With sentiment analysis, you can help improve your entire organization:
Support – Customer support managers can input key phrases such as “cancel”. If it finds that key phrase, supervisors can establish rules that will assign the recorded conversation to a manager to see how front-line users handle the situation and can use that evaluator tool to give feedback.
Product – Product teams can input keywords or phrases, such as “broken” and “missing”. If the system finds those specific keywords, supervisors will be assigned to review the recording for further evaluation to identify opportunities for improvements, new products, or features.
Sales – Sales managers can search negative and positive conversations to identify best practices and coaching opportunities.
Marketing – Marketing can look at positive conversations to identify customers who could give a good review or testimonial.
Keep Your Frontline Employees Happy With Advanced Analytics and Reporting
It’s not just your customers you need to pay attention to. The old cliché still holds true today: good help is hard to find! Salesforce found that 65% of mobile workers feel the weight of customer expectations and 82% struggle to balance speed with quality of service. Employees want to know how they’re performing and what areas they need to improve upon. You need to be able to provide them with high quality performance data and analytics. The business intelligence solution you use should be able to clearly indicate these metrics – preferably in an intuitive, user friendly dashboard for individuals and the entire organization as a whole:
- Time spent on customer service calls
- Number of calls transferred
- Number of calls handled
- Average talk times
- Abandoned calls
All of this information allows you to identify your strongest and weakest employees and reward or coach them accordingly. It also tells you whether shortcomings – or successes! – are happening on an individual basis or if the trends are occurring across the entire organization.
Generative AI Can Help Employees Save Time And Keep Customers Happy
If your organization wants to commit to providing superior customer experience, it needs to be able to record and retain notes on each customer interaction. Typically, this is done manually by frontline employees but new advances in Generative Artificial Intelligence (AI) allow these notes to be automatically transcribed in interaction summaries and saved for future use. This has incredible benefits for your business:
Better than manual call notes – The summary of the call is automatically generated, creating a timely and accurate account of the interaction saving the frontline user time and increasing accuracy.
Faster call answering – Completing call notes can take 5 to 10 minutes depending on the length and complexity of a customer interaction, but an automatically created summary of the interaction allows frontline employees to assist the next caller even faster.
Better coaching and training – Accurate, timely and summarized call notes allow supervisors more time for coaching without needing to sift through long call recording or call transcriptions.
Happier customers – Caller experience improves when frontline employees already know what was discussed the last time they called. A summary of the last interaction is presented to the frontline user along with the incoming call to help them engage deeper with the customer and solve their issue quicker.
A solution like UNIVERGE BLUE ENGAGE that combines sentiment analysis, analytics and reporting dashboards, and AI-generated interaction summaries is the perfect tool to help your business take its customer experience to the next level in 2024. You’ll know exactly how your customers are feeling – and how to approach them – and your employees will be grateful for the chance to perform better so the entire organization benefits.
If you are looking for a way to significantly improve your customer experience this year, consider switching to UNIVERGE BLUE. Contact one of our representatives today for more information!