YMCA of Greater Louisville: Using UC to Transform the Guest Experience

This powerful narrative about the YMCA of Greater Louisville shows how the organization’s use of NEC unified communications (UC) transforms the guest experience. YMCA management and staff share how NEC technology is empowering employees to connect more closely with members—resulting in a better experience for the Y’s membership.

Utilizing a newly built contact center that serves 17 branch locations across three counties, the YMCA increased onsite productivity by effectively handling on average 12,000 calls a month from a single remote location. Which leaves more time for staff to personally interact with their local members. Learn more about the YMCA’s story presented in their own words.

NEC technology can help other organizations grow their businesses through unified communications solutions. Are you ready? Let us know as we are ready to help.

Looking for Proactive Customer Engagement? The Answer is in the Contact Center

Ensuring a positive customer experience across your organization requires an understanding of how the customer interacts with every facet of the company. In the past, that has been a difficult task, primarily due to the segmented nature of most companies – accounting does not always speak to sales, and customer service may not regularly chat with engineering. The good news is there is a solution that has been in play for many years, and when deployed across your entire organization, positively impacts and improves customer experience. What is it?

Contact Centers (and Their Tools)

“Contact centers have moved from reactive to proactive. In the past, the focus was to provide service with the least amount of overhead, and the metrics were reflective of that trend,” said Peggy Murphy, manager, sales engineering and operations, NEC Corporation of America. “Today the focus is shifting toward satisfying or exceeding the needs of the customer while using analytics and metrics to optimize the workforce. The result is the contact center becoming part of the overall customer engagement strategy that supports a company’s competitiveness.”

With today’s customer firmly in the driver’s seat, companies must find unique and creative ways to leverage their existing resources to meet customer demands. Fortunately, there are savvy people who can provide good answers, if they have the right tools. This is where technology plays a significant role.

As a solutions engineer for NEC Corporation of America, I speak with customers every day who are embracing the value of contact center data and how they can utilize it to improve operations. Associates are now empowered to ensure that customers are cared for, even beyond the traditional contact center team. Today, everyone is expected to provide excellent customer service. Technology supports this effort by opening up the resource pool to encompass the whole company, along with providing analytics and tracking across the organization, rather than just within one department.

Beyond the Basics

The call routing engine for UCE Contact Center (CCDesign®), UCE ACD (CallCenterWorX), makes it extraordinarily easy to deliver customers to the best agent that is capable of handling their call.  Add in the Management Information Systems (MIS) Global Navigator for real-time and historical reporting, along with key management tools for supervisors, and you have the right infrastructure.

Now, improve your customer’s experience with queue announcements customized specifically for each department, and inform callers of how many people are ahead of them in the queue or provide an idea of when they will be answered, and you’ve set expectations that you can meet.  If the wait is too long, offer them a variety of callback options.

Don’t be afraid to ask how you’re doing!  Using After Call Survey, offer callers the opportunity to answer a few key questions at the end of their call to confirm you’re providing great service or let them help you improve through their responses!

Expand how customers communicate with your company by routing Web Chat and Email interactions directly into your contact center so you can track, escalate, report and view all interactions together.

Did you know? 86% of consumers QUIT doing business with a company because of bad customer service Click To Tweet

Analytics You Already Have

Many organizations have invested in contact center technology to support customer service efforts. The good news is this technology has continued to progress so that today’s analytics are robust and provide excellent metrics for both contact centers and other departments that utilize the system.

According to Carmela Fairchild, contact center technology expert at dvsAnalytics, the ability for organizations to improve the customer experience is enhanced even more when introducing call recording and workforce optimization technology.

“Today the ability to evaluate recordings for training and coaching purposes is significantly improved. In addition, live monitoring tools are readily available via multiple devices, including mobile, to ensure consistency in customer service quality,” said Carmela.

Call recording technology has changed dramatically in recent years. Traditionally, limited meta data was available to insert into recordings, and organizations believed they had an acceptable call recording system if they could find a recording based on the date and time the call was made. If they didn’t have the date and time, it was like searching for a “needle in a haystack.” The meta data now being inserted into call recordings for search and retrieval has expanded significantly to also include:

  • The dialed number and the customer’s number
  • Agent ID and name
  • Call direction and call type
  • Agent skill group (i.e., English/Spanish, premium customer, etc.)
  • Customer or patient identifiers
  • Call results, such as sale, no sale, first call resolution
  • Speech analytics is used to identify satisfied or dissatisfied customer interactions
  • Positive or negative customer survey
  • And much more

The benefits do not stop there. Encore integrates with the UCE Contact Center  for robust call and screen interaction recording as well as workforce management optimization to ensure that customers can be served regardless of how they choose to interact with the organization, as well as when they choose. Customers are much less tolerant of wait times and will not stay on hold. The most efficient way to ensure you have the right team in the right place at the right time is via workforce optimization.

Encore’s Workforce Optimization capability is comprised of integrated solutions, enabling organizations to improve agent productivity, identify performance gaps, deliver targeted coaching, and eLearning. It nurtures performance-driven operations and culture, leverages the power of advanced analytics to improve daily operations and effectively engage employees.

The integrated solutions include:

  • Workforce Management, which balances the goal for outstanding customer service and the need for low operational costs
  • Recording all call interactions to attain a complete understanding of agent and customer communications
  • Analytics that turn unstructured, unsearchable voice communications into structured, searchable data to gain valuable insight into customer communications
  • Quality management that allows supervisors to evaluate agent and customer interactions and which, in turn, improves performance in the contact center
  • Reports that help to continuously optimize processes and provide pertinent feedback to other business units

NEC’s Encore customers have stated that they have benefitted from improved agent performance, more effective handling of dispute resolution, better quality customer interactions, and reduced worries about compliance. In fact, a customer recently told us: “Within two months of implementation, our agent coaching and feedback sessions improved dramatically. Agents producing in the bottom third of sales production increased their evaluation scores by 25% and their sales per hour more than doubled!”

“Our primary goal is to ensure our customers have the most effective, efficient, easy to access, tools in hand to ensure excellent customer engagement,” said Murphy. “That is why we are committed to continuing to innovate our solution, merging proven technology such as unified communications into our already robust solution, so our customers can feel confident they have everything they need to reach their customer engagement goals.”

To ensure you are on the right track for great customer engagement, visit our recorded webinar series where you can learn more about NEC’s latest contact center innovations, why they are so important and which are appropriate for your organization.

Putting the ‘Power’ into Empowered Enterprise Communications

Meet Matt, a harried, frustrated VP of Sales who is in need of a more effective way to communicate with his sales team. Since Matt took the helm, sales have increased so dramatically that he is able to expand into new marketplaces while increasing the sales force in 15 satellite offices. He recruited savvy sales people to effectively promote the product, and now he is having trouble communicating with his team members to ensure they receive proper updates and have everything they need to function as a cohesive sales team.

Matt is not the only one. Helen, the receptionist, cannot keep up with all the new team members, so it’s difficult to route calls correctly. Jeff, the IT guy, is just as frustrated. His current communications system does not have centralized management so any moves, adds, or changes are very time consuming, requires travel to individual sites and really impacts his productivity.  So with the addition of sales people in 15 different satellite offices, he is counting up the airline miles he will be racking up over the next several weeks and trying to figure out how to delegate everything else that needs to be done while he is working on this project.

For Matt, Helen and Jeff, growth has a whole set of problems that if not addressed, could mean minimizing sales, productivity and creating a scenario for poor client experience. So what does the savvy enterprise do in this case?

Power Up with Empowered Communications

Matt, Helen and Jeff are fictional characters, but their problems are very real. The truth for most organizations is that growth, expansion and the consistent move toward a more mobile workforce create challenges. Fortunately, a single solution can solve these challenges and empower communications within any organization.

NEC’s UNIVERGE solutions provide businesses with a choice of comprehensive on-premise and cloud-based unified communications and collaboration (UC&C) solutions – enabling employees to connect from any location, on virtually any device, and collaborate with colleagues, customers and partners. #Organizations can tailor their #communications to meet their specific needs Click To Tweet and leverage the unmatched flexibility, reliability and scalability of NEC’s platforms. NEC’s UNIVERGE solutions will increase your ability to remain competitive, while also maximizing productivity and ensuring communication is constant.

The Power You Need When You Need It

Not all businesses are the same, and each requires a flexible solution to really power up communications and collaboration. To achieve success, organizations need to innovate via the best tools. With NEC, you receive custom-tailored solutions to meet your unique needs. Whether it’s to connect and communicate from anywhere using any device, or the ability to manage large call volumes across multiple locations, NEC UNIVERGE solutions are up for the challenge.

NEC’s UNIVERGE solutions provide a native UC on all platforms with easy-to-use, easy-to-deploy delivery models. Enhanced vertical workflow solutions ensure your communications remain strong. In addition, you can choose to deploy an on-premise, cloud or a hybrid delivery model and even opt to use our professional services to manage and monitor your network.

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With a natural migration path that will evolve to meet future needs, NEC’s UNIVERGE solutions offer investment protection and provide organizations with a platform that is poised for growth. Businesses that implement the right communication and collaboration tools can improve customer satisfaction and increase efficiency of operations, which can create a competitive advantage.

Are you ready to learn more about how to put the “power” in empowering your communications? or take a look at this post to get additional insights.

Want Consumer Loyalty? Get Smart About Hospitality Innovation!

At the recent 2015 HITEC event, the hospitality industry got a taste for industry highlights and overviews of things to come, and the event certainly did not disappoint. Among some of the more innovative solutions were concierge-style robots that provide more basic services like room service delivery, and of course NEC’s own Kylie!

Always top of mind for hospitality is customer loyalty. How do you reward those who are loyal to your brand? And how do you keep them loyal? One way is to ensure they feel welcomed and valued, as demonstrated through NEC’s VIP facial recognition avatar, Kylie.

Using NeoFace® face recognition technology and pulling from the secure database your organization collects, Kylie greets visitors, provides them with information pertinent to their stay and helps them with everything from getting checked into a room to getting to their return flight information. She is always on, always friendly, and always ready to greet customers to ensure a strong customer experience.

It’s More than Bells and Whistles

Of course, greeting VIP customers helps ensure a positive experience, but it’s only the beginning. Also important is an overall customer experience that couples the desired convenience with the required security. NEC’s Smart Hospitality Solutions are designed to provide both enhanced guest experiences with increased efficiency of hotel operations.

NEC Smart Hospitality Solutions consist of key solutions related to hotel operations, including communications platforms, Unified Communications (UC) applications, Property Management Systems (PMS), facial recognition systems, digital signage and guest room management systems. As the solutions are based on a modular approach and can be tightly integrated, customer information and other data can be easily shared throughout the portfolio of applications. As a result of this seamless integration, hotel owners and operators can provide highly value-added guest service and improve the productivity of hotel staff.

For example, NEC’s facial recognition solution makes it possible to use cameras at hotel entrances to identify VIP guests in real-time using previously registered data in a PMS. This enables the provision of personalized services and greetings to coincide with the arrival of a VIP. The guest experience can also be enhanced by enabling hotel check-ins and check-outs and room service orders and other requests to be accessed from tablets or guests’ smartphones.

NEC plans to continually strengthen the NEC Smart Hospitality Solutions portfolio while promoting its “Hotel IT in a Box” approach, which offers hotel solutions consolidated into a single server platform. Based on this approach, NEC launched its Application Platform for Hotels, a vertically integrated solution platform optimized for the hospitality industry. Moving forward, NEC plans to further integrate new solutions such as PMS into the Application Platform for Hotels.

NEC Smart Hospitality Solutions

A Glimpse into the Future

Of course, no event would be complete without a demonstration of futuristic technology. During HITEC, NEC demonstrated its  Interactive Projection System. This easy-to-use touchpad device connects with customers’ cell phones and provides information of their choosing, including property maps, coupons, and entertainment information. Giving customers the opportunity to self-serve actually improves the experience with quick access to information that can be uploaded to their mobile devices for access at the exact time they want it, a big bonus for those people on the go.

Customer loyalty is critical in the highly competitive hospitality industry, and comes down to the experience. Utilizing innovative solutions such as Kylie or the Interactive Projection System will create a positive visitor experience. Couple this with solutions that improve productivity, and both the customer and the hospitality organization win.

For more information on the NEC Smart Hospitality Solutions, please visit our website.

NEC Advantage Executive Conference Gives Dealers First-hand Look at Latest Solutions

More than 125 top dealer organizations gathered in May to attend NEC’s annual Advantage Executive Conference, held this year in Phoenix. A total of 502 attendees came together to learn about NEC’s latest Smart Solutions for Smart Business, see demonstrations of the latest solutions, and network with counterparts from other organizations.

The annual event provides an excellent opportunity for NEC dealers and consultants to meet directly with NEC product and solutions experts and management. The exhibit area featured demos of not only NEC’s newest solutions, but also related products and services from vendors who work directly with NEC.

A highlight of this year’s event was the keynote address by Gartner analyst Tiffani Bova, who spoke on “Reading the Tea Leaves: Responding to the Speed of Business.” Bova addressed “keeping the customer as the true north” when preparing for the new business reality of what Gartner calls the Nexus of Forces: the convergence of social, mobile, cloud and information.

A wide range of products and solutions for both enterprise and SMB organizations were showcased during breakouts and in the exhibit area, including:

  • NEC’s award-winning software-defined networking (SDN) solutions and its Smart Enterprise IT portfolio of SDN-ready UC solutions
  • Smart Solutions for verticals, including higher ed/K-12, hospitality, healthcare and government
  • Applications for NEC’s new UT880 terminal
  • UNIVERGE SV9000 series of communications platforms
  • UNIVERGE Cloud services and hybrid models
  • Customer care solutions
  • Innovative biometrics solutions

“This year’s conference was probably our best ever, in terms of attendance and showcasing a wide range of NEC solutions,” said Larry Levenberg, vice president of sales, NEC Corporation of America. “Our Smart Solution portfolio, featuring innovative NEC technologies such as biometrics and SDN along with our communication networks and UCC solutions, received an enthusiastic response from our dealers.”

To learn more about NEC’s technology and solutions, visit http://necam.com.