The Importance of Data Visibility In The Store –NEC Retail Technology Makes It Possible

For a small retail business, having the ability to see up to-the-minute sales information can mean whether or not you survive in the marketplace. This is especially true in the convenience store space, where reliable sales data, inventory control, loss prevention, and security are critical to a successful operation.

Some c-stores are independently owned but have a licensing agreement with a large, established company, which affords them the benefits of the company’s mentoring, marketing assistance and perhaps a more corporate look and feel, while they actually operate autonomously.  A major challenge in this arrangement, however, occurs when the company’s affiliated c-stores are working with old retail equipment from different manufactures.

This was the situation with many of Becker’s Affiliate Program store owners in Canada.  Becker’s is a brand operating under Alimentation Couche-Tard, Inc. (Couche-Tard), one of the largest convenience store operator companies in the world.  But without standardized, integrated technology in these affiliate stores, a network was impossible, and neither the affiliate program managers nor the individual store owners could access any sales information from these locations. Without sales data, the company was limited to providing general retail advice, making it difficult to support the survival of stores facing diverse challenges and having unknown issues.

NEC Retail Software Delivers Sales Visibility

NEC worked with Becker’s Central Canada Affiliates program and Gexin Inc., NEC’s Canadian partner, to offer the affiliate store owners a customizable POS system using NEC Stanchion® software. Together with Gexin, NEC standardized ten affiliate stores’ equipment and operational capabilities. Integration and store installations were completed in 3 months and were fully integrated with Gexin’s security system and reporting system to provide stores with sales information and metrics for smart product ordering and operational efficiency.

Store personnel were quickly trained on NEC’s software, which provides a customized dashboard showing their sales data in real-time, and delivers detailed reporting for each networked location to increase sales. Having access to this information provides the company as well as store owners with detailed sales information and working metrics for smarter product ordering and overall improved store efficiency—a first for these c-store owners.

Now, with this fully integrated system, NEC POS terminal, and their Network Video Recorder (NVR) can talk to each other. The information from the POS and security systems provide real-time sales analytics to the Becker’s Affiliate Program, so the company can provide customized support to the affiliate stores to help boost profitability, strengthen their survival rate, and help them grow their businesses.

NEC worked closely with this retail customer, to develop a deep understanding of their business and understand their technology pain points and provide the best solution to address the unique needs of both the company and the individual affiliate stores.

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