Digitizing the Shopping Journey

When a consumer browses a product or online store, ads seemingly follow them around the internet, enticing them to come back, take another look, or buy. When the same consumer is in a physical store, the retailer still has options to bring the customer back to the product and encourage them to buy. The challenge is how to use the data – the demographics, shopper preferences, and previous physical browsing history – to build an in-store experience that’s similar to an online experience.

Data Rich, Information Poor

Download our white paper Digitizing the Shopping Journey: Building a Business Model on Never Saying “No”Today’s retailers have access to more personal customer data, including tracking online and mobile searches through browser cookies and location data, in-store facial recognition technology, NFC, e-wallet, RFID tags, beacons, or simply monitoring whether a customer opens the store’s emails.

The challenge is not necessarily obtaining the data. The trick for retailers is now to figure out how to use all the data they accumulate to create better in-store experiences and products. Retailers are data rich, information poor.

Download our whitepaper “Digitizing the Shopping Journey: Building a Business Model on Never saying “No” Intent of the Data

Random gathering of data, originally intended to move retail into the future, now challenges retailers to thoughtfully formulate its use.  Used properly, valuable customer information can personalize messages, customize preferences, appeal to each individual shopper in a social way, and digitize their shopping journey.

To help retailers employ the overwhelming mountain of data, NEC retail solutions go beyond “cool hype” to provide value and increase efficiency. As an example, Stanchion™ Store software from NEC offers real-time access to data, enabling stores to respond faster to customers, improve communications and increase in-store productivity.

Easily configurable and cross-platform agnostic, retailers can expect:

  • The ability to control point-of-sale (POS) specific tasks, including modifying the user interface, searching for products, checking prices and more.
  • Enterprise-level, back-office capabilities including managing all aspects of in-store operations and system administration.
  • Fast and flexible tools for managing shelf labels, reporting, producing promotional displays, activating campaigns on the fly, and managing data through all stores.
  • Customization based on local-level market demands and reporting to help increase sales.

 See how NEC is using data analytics to digitize the shopping journey

Data Security and Customer Loyalty

Retailers must also consider that customers will stay loyal if their data is accessible and secure. Consumers want to be able to easily obtain and opt out of stores’ access to their personal and financial information. Data breaches and hacking have made some shoppers wary of sharing or storing their data with online or traditional retailers.

As stores continue to amass customer data, their responsibility for its use becomes greater year after year. Retailers need to understand their options for using customer data and how it can create a stronger relationship between customers and stores. With technological advances and online retailers ambitiously considering the future of shopping, partnership and guidance is required instead impulsively purchasing disparate solutions.

How can #retailers create a stronger relationship between customers and stores using #data? #CX Click To Tweet

The bottom line is this: if a shopper continues to have a positive experience with the retailer and feels a sense of reward for remaining loyal and relinquishing their information, the retailer may have created a customer for life.

Use of Data for Cashless Payments

Amazon Go, the new “grab and go” concept uses current technologies, but employs the data like never before. Shoppers are encouraged to walk into a prototype store, pick up their items, and simply walk out, without any interaction with a cashier or checkout counter.

For retailers to consider a similar concept, solutions to manage mobile POS, supply chain and inventory, and biometrics or facial recognition for payment are helpful. While shoppers are looking for convenience, they may still need to interact with retail employees within the store. Inventory must also be managed and restocked as customers make purchases.

NEC’s NeoFace® facial recognition engine is recognized as providing the highest level of authentication accuracy and is currently deployed among law enforcement agencies around the world. After a series of trials with Japan’s SMBC and Sumitomo Mitsui Card in late 2016, NEC debuted NeoFace® as a facial payment solution at 2017’s NRF Retail’s Big Show.

The technology matches pre-registered customer images with those in the POS system. Customers are also given a PIN to secure their account and confirm their identity. As with the Amazon Go prototype, NEC is tracking the solution through its trials with SMBC and within the company’s headquarters in Japan.

Watch this quick video to learn more:

Take a look at how we’re transforming the customer experience through NEC’s Retail Solutions.

NEC Corporation of America

Free White Paper
Digitizing the Shopping Journey

Learn how you can level the playing field between brick and mortar commerce and ecommerce by filling out the form to download the white paper.

 



6 Reasons for IT Pros to be Thankful

It’s the time of year when we express our gratitude. Just check any social media platform and you will see various countdowns of thankfulness or 40 days of gratitude. People share all types of things, from being thankful for family and friends, to how their dog makes them happy, to how they love a certain food. Let’s face it – we have a lot to be thankful for! And one of those is the way our lives can be positively impacted by innovation and technology.

OK, so it might not make the top 10 list at your Thanksgiving dinner, but for IT professionals, technology is not only their means of making a living, it’s the one thing that can make their lives easier, provide them an opportunity to make a positive impact, and support their organizations in reaching goals.

We asked some IT professionals what they had to be thankful for regarding certain NEC technology solutions, and here’s what they said:

  1. Unified Communications + Software-defined Networking UC is great because I now have a single platform to handle all communications, making it easier to administrate. This improves efficiency while also being more reliable, especially when you add SDN. I never worry about losing connectivity or being out of touch because SDN reconfigures on the fly. There is no concern about missing an alert or important voice mail with this solution.
  2. Retail Solutions for Improved Customer Experience Before being able to combine powerful solutions such as biometrics, analytics and unified communications, I had to work with disparate systems to provide good customer information. Now, I am able to improve both security and our customer service programs using biometrics. Plus, the information we receive is actionable. We can empower sales associates to provide a much better customer experience in the store. And our loss prevention has never been stronger. These are both goals we have strived to reach for a while, and I am happy to see us making big strides in both areas.
  3. Biometrics Support Law Enforcement While I may be in the background, I take my position very seriously. It is important that our men and women serving our communities on the front lines have the best tools available to safely and effectively do their jobs. That is why having biometric solutions such as NeoFace® and NeoScan 45® are so important. They give us accurate information quickly so we can take proper action. Getting the bad guys off the street is important, and making sure we make the proper identification is crucial. These tools empower us to do so, and having the opportunity to support law enforcement teams is powerful.
  4. Network Solutions: SDN, Servers & Storage Empower IT By enabling my organization to use virtual machines much more efficiently, I don’t have to physically reconfigure the network. Plus, I don’t have to hard code as I used to. It minimizes finger pointing between vendors and lets us troubleshoot more effectively. In case of mergers or acquisitions, I can easily integrate two networks while still maintaining administrative capability in an OpenFlow network.
  5. Business Analytics tell the Story Before business analytics were so readily available, we were unable to provide empowering data to our customers. Using business analytics gives me information to more efficiently do my job. For example, with the ability to see historical data, we can now ascertain that the sales spike we are seeing is temporary, so I can use my existing infrastructure more effectively. I can analyze the data usage by every department, and because business owners can see information on their trends, together we can ensure we are deploying resources to accommodate their critical business goals and initiatives. It’s seamless to our internal customers, and ensures that everyone has what they need from a computing power standpoint.
  6. Uniquely NEC – #SolutionsforSociety We have a tendency to take technology for granted now, having it so readily at our fingertips. However, NEC’s major initiative to use technology to innovate Solutions for Society is a prime example of how we can use technology to create a better world. With solutions focused on transportation, water conservation, improved communication and quality of life, we are orchestrating a brighter world through technology. That is something to be thankful for!


Thanks for stopping by and we would like to wish our IT professionals, friends, and families a warm and Happy Thanksgiving.