With Stadium Facial Recognition, The Fan Experience is #1

Fans crowd into stadiums to enjoy their favorites – from music to theatre to sports. The venue is expected to provide a secure, positive experience. If not, the damage to the tour, the sports club or the venue can be undeniable. According to the 2017 J.D. Power Fan Experience survey, fans are looking for the venues and teams that will offer them the best fan experience for their dollar.

The study has identified 10 key performance indicators (KPIs) that drive fan loyalty and satisfaction. When stadiums and teams rank well and all 10 KPIs are met, spending is directly impacted, often increasing as much as 90%.

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Fans are asked to evaluate their experience based on:

  • Ticket purchase
  • Arriving and departing the stadium
  • Security and ushers
  • Game experience
  • Souvenirs and merchandise

Venues and teams want to give their fans a positive, memorable experience, exceptional customer service and security, even among thousands of other fans. Facial recognition could create a more effortless and exciting fan experience.

With facial recognition and a unified biometric key, a frictionless and personalized fan experience can increase loyalty and spending.

Unified Biometric Key Personalizes the Fan Experience

Retail is not the only market that seeks to build customer loyalty. Advanced recognition technology allows each individual to use their face as a unified biometric key to build a frictionless and personalized fan experience. A unified biometric key can help stadium staff provide better customer service through:

Cut Down on Line Times

Fans judge their stadium and team experience by the amount of time waiting in line at an arena. When an individual has to stand in line to enter the venue, purchase concessions or merchandise, they become frustrated while missing out on the event they came to see. With advanced recognition systems, a fan’s face is the unified biometric key to unlocking the door to a more positive experience.

Facial recognition creates frictionless event entry, reduces queues and allows fans to “pay with their face.” Intelligent customized displays can make suggestions in the concession or souvenir area dependent on previous fan activity. “Facial loyalty” through self-ordering kiosks can also make recommendations based on past food orders for faster decision-making. Guests can then pick up the item and pay for it, often without pulling out a wallet, in one quick encounter.

Watch: Benefits of Face-Based Loyalty Program in Restaurants

Get VIP Treatment

After loyal fans have been identified in the facial recognition system and created their own unified biometric key, stadium sales staff and ushers will be able to provide true VIP treatment. The season-ticket holder, for example, can be welcomed at the season ticket door, allowed entrance into VIP clubs, provided with birthday or anniversary greetings or otherwise treated with familiarity. Guest services will be able to quickly locate a dedicated fan who spends thousands of dollars at the venue and offer them a preferential personalized experience.

Fans can also include their family in the VIP experience. Paying by face, for example, can be extended to family members who wish to be included on the same credit card. With a unified biometric key, guest services can create differentiation in the fan experience.

See how Your Face Makes the Food Ordering Experience Easier

Build Loyalty with 5 Star Service… Even When the Team is Losing

Because the fan experience matters, the unique unified biometric key can be used to build fan loyalty— even when their favorite team is losing. Some stadiums are already experimenting with facial recognition as a unified biometric key, creating a positive, frictionless fan experience. Analytics captured by the advanced recognition technology allows the stadium to target marketing messages and raise alerts based upon previous encounters with the fan.

As an award-winning leading facial recognition provider for four consecutive years, NEC’s facial recognition technology has achieved the highest performance evaluation from the U.S. National Institute for Standards and Technology (NIST) by:

NEC’s NeoFace® Express is the industry standard for using facial recognition to transform any hospitality experience that involves large groups of people. Adding NEC’s Advanced Recognition Systems to the existing venue security system allows fans a #1 secure, positive and personalized experience.

For more information on NEC’s Advanced Recognition Systems, such as NeoFace® Express, click here.

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Personalizing the Customer Experience at Sea with Advanced Recognition Systems

According to the Cruise Lines International Association 2018 Cruise Industry Outlook (CLIA), 27.2 million passengers are expected to cruise with 27 new ocean, river and specialty ships to launch this year. 2018 is also the year that CLIA predicts a rise in traveler-friendly technology to enhance their customers’ travel experiences.

The question on the minds of progressive cruise line market leaders is how to securely process increasingly larger numbers of passengers while adding more customer ease into the cruise experience. Many in the cruise line industry are considering the use of biometrics technology.

How a Single Unified Biometric Key Creates Seamless Experiences

Biometric Key

Passwords, loyalty cards and other forms of ID are used in every encounter, from shopping at the grocery store to listening to your favorite playlist to boarding a cruise ship. Enterprise leaders are recognizing the amount of information consumers have to carry, either physically or mentally, in order to access personalized experiences. Allen Ganz, Director of Advanced Recognition Solutions at NEC America offers a different take: “Your face is a unified key.”

NEC’s facial recognition solutions, ranked #1 after performance testing by the U.S. National Institute of Standards and Technology (NIST), identify individual faces of people as they move in real time, without stopping to look at a camera. This technology allows each individual to use their face as a unified biometric key, in many different situations, to create seamless and personalized experiences.

Specific to the cruise line industry, early adopters have found that a unified biometric key can be used for:

  • Biometric Passenger Manifest
  • Cruise Terminal Queue Management
  • Effortless Check-In and Bag Check
  • Frictionless Expedited Embarkation and Debarkation
  • Intelligent Customized Displays
  • Seamless Payment
  • Access Control
  • Data and Video Analytics
  • Command and Control

Cruise Terminal Queues and Check In

Embarkation day can be hectic for the traveler who is ready to get away from it all. The lines to board the ship can be excruciatingly long unless the traveling couple or family has purchased priority embarkation through the cruise line loyalty program. However, this process does not need to be time consuming. With the use of a unified biometric key, the queue to board the ship–even for those travelers who are not VIPs, can be more efficient.

Since the Customs check-in typically slows the process of boarding the ship, travelers can speed this up by self-enrolling in the ship’s system using facial recognition; they simply take a quick selfie using their smartphone, and opt in. Now, with a simple scan of their face, they have created a unique and unified biometric key to also use aboard the ship. Rapid access authentication quickly matches the traveler to the ship’s guest list, enabling the guests to come aboard faster. Onboard, baggage can also be matched to the traveler’s profile using only their face, so they can quickly access their luggage upon arrival or departure.

VIP Treatment

Once passengers have enrolled themselves and created their own unified biometric key, they can now use their face to unlock personalized VIP experiences tailored to their interests and manifest. Using intelligent customized displays, guests will be able to walk up and see their personalized itinerary and other entertainment options. Facial recognition technology can also open guest room doors, and purchase items on the ship through facial payment, creating a simple and frictionless experience. With a system that automatically matches each guest to their individual preferences, all travelers feel welcomed and recognized on a personal level.

Implementing facial recognition can also benefit cruise lines by prompting their staff to enthusiastically welcome loyalty guests and to personalize birthday, anniversary and other special occasion greetings.

Disney and Carnival ships are currently using biometrics to sell their passenger’s vacation photos taken during the cruise. Instead of presenting guests with a card or having, them review the photos on a wall, the system sorts through the photos by matching them to their face, and presents them on a personalized display or through a mobile app.

Read also: The Security Solution is Staring Us in the Face

Frictionless Embarkation and Debarkation

Cruise ships have 2,000 to 4,000 passengers and over 1,000 employees on board, which means embarkation and debarkation at ports may take hours to complete. With the use of an individual’s unified biometric key, passengers and employees are recognized for that particular cruise, which reduces passenger-processing by 40% or more, adding efficiency to the port embarkation and debarkation experience.

The process is simple. When passengers or employees disembark from the ship, their face is scanned using facial recognition, and is matched to the image from the initial enrollment process. Without the need to stop, travelers can exit and re-enter the ship in record time, giving them more time at their port of call. In fact, Hartsfield-Jackson in Atlanta, Georgia is already relying on facial recognition technology and Washington, D.C.’s Dulles International Airport is also participating in biometric testing with NEC’s NeoFace® Express both with much success.

Improving Safety and Security

Because a unified biometric key is unique to each individual, it can be used to improve the safety and security for everyone on board, ensuring only those persons who should be on the ship are on the ship. Facial recognition can also be used for access control, to allow cruise staff to secure employee-only areas with a scan of their face. Cruise line security can track guests, color-code traveling families, and easily create different settings for particular travelers or families.

NEC: The Leading Facial Recognition Provider

Early adopters in the cruise line industry have already begun using facial recognition to create a positive, effortless experience for their guests. NEC offers the most advanced identification matching technology today. For ten consecutive years, NEC’s facial recognition technology has been awarded first place from the U.S. National Institute for Standards and Technology (NIST). Some of the standards met during the testing included:

  • Recognizing one individual at a time, as they walked through a crowded area without stopping
  • Detecting suspicious individuals at an indoor stadium
  • Accuracy and speed of matching to photos already in a database

NEC’s NeoFace® Express uses facial recognition to transform the travel experience–or any hospitality experience that involves large groups of people. The system interfaces with on-board video systems for easy integration. Adding facial recognition and other biometric technology allows cruise lines to offer a first-class journey with security, frictionless access, and to give passengers a personalized experience using a simple, unified biometric key.

Ready to learn more? Fill out the form below for a simple consultation with one of our biometric subject matter experts or visit us online to for more information on our biometric solutions.

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Coming to a Terminal and Airport Near You…

In a nationally televised report, NBC National News covered its initial rollout!

US Customs and Border Protection has now installed it in eight airports and written extensively about its benefits!

Touting a “year of innovation,” Delta Airlines has them in their Hartsfield-Jackson International Airport VIP lounge in Atlanta and using them for ticketless boarding!

What is it? It is NEC’s NeoFace® Express and you can see it in action in this short video.

The need for greater security in crowded, public places is changing the way businesses are engaging with customers. That’s true whether it’s an airport, stadium, cruise line or a border security check. At these, and many other high-traffic sites, the goals are the same – quickly and accurately verify the customer’s identity and provide the necessary service.

As with many of NEC’s solutions, NeoFace® Express has patented technology that allows for the capture of the best facial image for processing while providing these additional unique features and values:

  • Efficiency – measuring the time spent interacting with the station
  • Satisfaction – measuring how satisfied the user is after use of the station
  • Acquisition Rate –  measuring the success of image acquisition; and
  • Accuracy – measuring the true identification rates

NeoFace Express is a key component of NEC’s single, unified biometrics key solution that provides a secure, frictionless and personalized customer experience. With a simple scan of the face, a unified key is created that allows consumers to enjoy fast, easy access to areas such as; airport lounges, theme park attractions and sporting events, while business and government agencies benefit by improving operating efficiencies and heightened security.

Traveling soon? Going to a game? Visiting a theme park? Look for the NEC’s NeoFace Express soon at these and more sites near you.
For additional information and to stay up on the latest, follow us on Twitter and check out our NEC Advanced Recognition Systems page.

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