Understanding Purpose Over Place in Retail

Choice is a good thing—especially if you’re a shopper. Today’s consumer seamlessly moves from online, in-store or a combination of the two when making purchases. For the traditional retailer, shopping options beyond the bricks-and-mortar store can feel intimidating.

Want advice on how to enrich your customer experience?To survive and thrive in this environment, in-store retailers must provide an experience that is different from the traditional, staid and disengaged experiences of the past. To bring shopping into the 21st century, retailers can take advantage of the latest technology to make shopping more convenient, secure and enjoyable for customers.

Changing the In-store Experience

To create a unique in-store experience, retail has become more niche and product-focused. Technology continues to play a big role in retail success by providing real value, not just cool hype.

Data visibility in the store also helps retailers dive deeper into captured data to uncover buying intentions. Stanchion™ Store software from NEC strives to help retailers better Know Your Customer to understand their objectives — or their purpose for being in the store — to make it easier for retailers to meet their needs and provide unique shopping experiences. Based on previous in-store shopping behavior or experiences, retailers can predict a shopper’s intentions.

Combining a 360-degree camera to monitor shoppers’ movements with video analytics helps retailers track gender, ages and number of visitors in their locations. This data enables stores to manage staff better, making sure the proper number of associates are on hand during peak traffic times.. Checkout how we enabled Becker’s Central Canada (Couche-Tard, Inc.) store owners to see up to-the-minute sales information for smarter product ordering and overall improved store efficiency.

NEC is working on a solutions to take store analystics a step further, by tyingdemographic data to POS transactions to allow retailers to better understand the kinds of customers they’re serving and what products are purchased. This information improves merchandising, store operations and customer interactions, such as determining which product displays appear to be most effective and which areas of the store experience the most traffic.Retailers can also use heat mapping to track a customer’s product engagement and “dwell times” at a particular display or locations in the store.

Improving the Omnichannel Experience

Consumers tend to want a combination of technology and human interaction while shopping. Research shows that many purchases begin with online browsing, followed by an in-store interaction. Improving a seamless omnichannel purchasing experience is one way traditional retailers can connect with their customers. In-store associates can provide more personalized service by knowing preferences through browsing history and offering convenient payment options.

Get a closer look at the Connected Consumer with this Infographic:

Cashless AND Card-less Payment Options

Easier payment processes are another important component of a seamless customer experience. One of the advantages of online shopping is easy check-out. As retailers turn to new methods of accepting and processing payments, the concept of waiting in a check-out line to pay may become obsolete.

Check out NEC’s mobile POS solutions

NEC’s facial recognition technology, can take it a step further toward eliminating not only cash payments, but even credit cards. Your own face becomes your currency. Payment through facial recognition offers several advantages. Authentication using facial images helps reduce potential fraudulent payments (added security) and eliminates the need to carry multiple forms of ID (more convenience). Since facial data is stored in numerical data, it’s difficult or even impossible for a data thief to actually the identify the faces. Additionally, facial recognition information can be stored in a way to make it accessible at a retailer’s multiple locations around the country.

Another shopping option uses an interactive projection system to enabling ordering, research or payment without a physical device being present. This is a perfect solution for restaurant tabletops or counters in hotel lobbies.

Future of Retailing

With increased consumer confidence, shoppers will continue to spend, both online and in store. In the near term, high-tech solutions will improve supply chain efficiency. Artificial-intelligence-powered chatbots and faster checkout through improved POS and other mobile devices will continue to improve the shopping experience.

To remain a viable option for shoppers, traditional retailers must continue to use technology to gain a deeper understanding of their customers’ preferences and shopping habits to provide a seamless, enjoyable in-store experience for their customers.

NEC Retail Solutions

Enriching the Customer Experience

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Retailers Need to Focus on Point-of-Service over Point-of-Sale for More Personalized Shopping Experiences

Online retailers are offering consumers a personalized shopping experience. As Americans desire fast turnaround and convenience, traditional retailers have an opportunity to beat out digital retail stores that require a day or two for delivery. If the in-person experience can fulfill the same needs, and the physical reward is instant, will a reinvention of the in-store concept lead to less empty stores?

Find out about how we see The New Era of Customer Service and Convenience.

Is it possible to offer a personalized shopping experience with point-of-service over point-of-sale?

75% of consumers prefer shopping in person. #cx Click To Tweet

Traditional Retailers Are Feeling the Pain

Daily news mentions of brick and mortar retailer layoffs or store closings are not uncommon these days. Bloomberg estimates that traditional retailers are on a record pace for closings or bankruptcy in 2017. Shopping malls across the nation are left with empty storefronts and soon-to-be-empty halls if they are unable to convert the space to other uses.

Meanwhile, U.S. retail sales continue to rise and consumer spending is expected to grow, as gas prices remain relatively low. Cowen and Company retail research shows that high-end malls are still faring well and 75% of consumers prefer shopping in person. The key is to create an experience that is much like online retailers: personal and customer-focused.

Learn more about Retail Solutions from NEC.

Explore NEC Smart Retail Solutions.

Clicks and Bricks

Online and omnichannel innovator, Amazon, ensures a hyper-personalized shopping experience and customer journey. For each loyal customer, Amazon knows what kind of computer the shopper owns, which hobbies, music, and books have been enjoyed on past visits.

NEC empowers retailers to “Know Your Customer” similar to Amazon. At NRF this year, we debuted our facial payment solution, which allows registered shoppers to pay for their products with their face. No cash, checks or cards are necessary!

Reinventing the In-Store Experience

Brick and mortar retailers have another opportunity to attract consumers with the same personalized shopping experience offered by online retailers, including instant gratification rather than the delay that comes with shipping.

POS systems, once the only interaction when making a purchase, must now be modernized to enhance in-store customer encounters with the business. Inventory must be instantly tracked and replenished and the supply chain must be efficient to keep up. Infrastructure and applications need to be agile enough to withstand changes, updates all while the company stays up, and running 24 hours a day.

Learn about NEC’s POS Hardware and POS Software solutions to boost productivity and enhance customer service.

Point-of-Service in Action

By analyzing shopper preferences, a store suggesting complementary items through digital signage could increase sales during the customer visit. NEC has collaborated with Brierley+Partners to provide seamless loyalty and CRM capabilities using NEC’s facial recognition technology and Brierley’s robust CRM platform hosted Microsoft Azure Cloud.

Before arriving in the store, it’s likely that the customer may have already shopped for an item online. If the retailer has this information, the store can offer loyalty points, highlight coupons, offer education or entertainment around the item or similar items so the customer is drawn back and stays longer. Staying “in store” is just as important as staying “on page” on a website.

In-Store Shopping Isn’t Dead

While online shopping is increasing, a majority of shoppers are still walking into brick and mortar retailers. The challenge facing retailers is that shoppers are expecting a different experience. If retailers already have the data and the POS hardware, the next step is reinvention. Analyze the data. Make the information usable to create customized, personal, and creative experiences for the customer. Customers want to be loyal. Shouldn’t retailers make it easier for them?

To stay in the know about the latest advancements for retailers, follow us on LinkedIn and Twitter and check out Keeping Pace with the Retail Revolution Using Integrated Solutions.

NEC Retail Solutions

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Diving Deep: How Advantages of Infrastructure as a Service Solutions Spread through the Enterprise

As cloud computing has rapidly become mainstream, more and more companies understand the value that it brings to their organizations overall. Even the most cautious and conservative of companies are turning toward cloud computing, particularly private clouds, which address potential security risks, lack of control issues, and offer an alternative to the public cloud.

Private cloud solutions such as Infrastructure as a Service (IaaS) provide the elasticity, flexibility and scalability of a public cloud, but can be dedicated to one account, thus providing greater peace of mind. IaaS solutions offer the enterprise advantages such as cost savings, compliance, seamless technology upgrades and more control. So, can these benefits trickle down to the individual job level? Can IaaS solutions make life easier for the various departments throughout your organization?

Check out Data Center Basics, Comparing Costs and Security.

A Trusted Resource for Your IT Department

The office of the CIO and the IT department are probably the most visible areas of the company to be impacted immediately with an IaaS solution. No longer will the IT staff handle repairs, upgrades and replacements of hardware devices. These functions are now delivered by the cloud provider, freeing time from routine IT activities so company engineers can focus instead on more value-added efforts, such as creating new applications for greater mobility or developing data analytics for better insight into business operations. As a bonus, the IT department immediately sees the benefits of the latest and greatest hardware and software through regular technology refresh, rather than waiting for budget that may not come until “next year” or even later.

Check out this free resource guide to Private Cloud.

For the CFO, it’s all about the bottom line

Maintaining your own data center comes with a hefty price tag. Ongoing costs include staffing, real estate and facilities, utilities, hardware and networking equipment, and software. Additional costs include providing for redundancy and business continuity. If there is a need to expand due to new business, continue adding a few more zeros to the costs.

Free Ebook 5 Reasons You Can’t Ignore the Private Cloud Anymore

With an IaaS solution, these ongoing functions are handled by the cloud provider. The flexibility of IaaS lets your company scale up or scale down immediately as business conditions change. In addition, financing options can help the CFO support an organization’s important investment in IaaS solutions to enable business continuity and growth.

Put compliance concerns to rest

Compliance and regulatory requirements keep legal and risk teams up at night. Managing and securing data requires meeting regulations such as PCI and HIPAA. A public cloud requires sharing servers, storage and network access, making compliance nearly impossible. On the other hand, a private cloud IaaS solution means dedicated hardware for your company, making compliance much easier and less expensive to manage.

Make doing business with you easier for customers and employees

Instead of your IT staff configuring and managing servers, team members could be building mobile apps or other options for customers to easily engage with your company. Self-service options in turn reduce the workload of your customer service reps, decreasing staffing costs. Cloud-enabled mobility allows your service teams to be on the ground to help customers in person, improving customer service as well.

Creating sales Super Stars

IaaS also puts customer data immediately into the hands of your sales teams. A salesperson will have simplified access to the data he or she requires to tailor conversations with customers, enabling a more effective sales process.

Turning over the administrative tasks and staffing needed in maintaining a data center to a cloud provider can produce a positive effect throughout an organization. Your best IT engineers are free to focus on the unique aspects of your business. Fewer capital expenditures and a more predictable monthly operating cost helps the CFO manage the bottom line. Private cloud services give the enterprise better security and control and instant access to the latest technology. IT staff is free to focus on value-added services—such as greater mobility and improved business insights through data analytics—which benefit departments throughout the organization.

Smart Enterprise

Free Ebook
5 Reasons You Can’t Ignore the Private Cloud Anymore

To learn more about the benefits of a private cloud, check out 5 Reasons You Can’t Ignore the Private Cloud Anymore. Fill out the form to download the ebook.

 
 
 
 
 



People. Patterns. Predictions. Meet the new NEC Advanced Recognition Systems.

This week I am celebrating my sixth anniversary with NEC. I recall that my original trip to visit the Headquarters in Tokyo was postponed by the unfortunate events of the 2011 Tsunami and earthquake.

Since then, we have established our Center of Excellence in North America and extended our offering to U.S. Federal clients. We also introduced a number of products and services, including ground breaking cloud-based Identity as a Service (IDaas), and we solidified our position as the premier provider to Law Enforcement and public safety clients in the United States.

These days, rather than thinking about the past I’ve been spending a lot of time thinking about the future. A future where I see continued proliferation of biometrics use, increased emphasis on crime prevention and a convergence of “identity” with access management. Through advancements in data analytics and artificial intelligence (AI), our biometrics technology can evolve from technology used to determine where people have been and what they may have done, to predict where people will go and what they will do.

In response to these emerging market trends, today I’m proud to announce that we have rebranded our former biometrics solutions division to NEC Advanced Recognition Systems. I believe that biometrics coupled with high-powered analytical engines can predict and positively alter our travel experiences providing easier access, shorter lines and improved utilization of resources; recognize patterns for real-time monitoring, threat assessment and escalation and through it all provide tools for improved planning and forecasting.

Want more information about a Safety and Security solution from NEC?
Want more information about a Safety and Security solution from NEC?

To underscore our mission and align our products and services the new Advanced Recognition Systems group will give emphasis to three key words: People, Patterns and Predictions.

People. Our primary mission is to serve citizens and the people who protect them. Whether keeping the public safe at home, supporting troops overseas, improving the experience of travelers, or providing the right identity at the right time, our advanced recognition systems supply trusted intelligence to help build safer and brighter communities.

Patterns. From fingerprint pattern recognition to arrangements of accessible data, sequences of critical information are everywhere—you just have to know where to look. Our cutting-edge advanced recognition systems can pinpoint valuable patterns for solving crime, strengthening national security, and identifying trends and efficiencies for tech-savvy businesses. All to help enable diverse missions and realize the possibilities.

Predictions. Our advanced recognition systems can transform the efficiency of your team. Instead of simply gathering and reporting data, our technologies analyze intelligence to predict public safety threats, alert agencies to emerging global concerns, pinpoint potential risks in high-traffic venues, and provide invaluable input to critical business decisions.

Our new name better aligns our extensive local and global capabilities in meeting the all-encompassing needs of our clients. Using our systems integration approach to the market we are committed to understanding our clients’ challenges first, and assist them with a full solution implementation in comparison to any specific biometric technology or tool.

While finding success in reaching these new markets, we remain committed to our roots and will continue to consistently provide high-quality, accurate solutions for government and public safety markets.


I’d like to thank everyone who has participated in NEC’s success in the past six years and who have also contributed to the study and launch of this new vision. I hope you’ll take a look around the new Web site and help us spread the word.

Here’s to the future!

Advanced Recognition Systems
People. Patterns. Predictions.
Raffie

Advanced Recognition Systems and Solutions

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Congratulations to Irving’s New Chief of Police

NEC has been a part of the Irving community for over 30 years, and in that time we have seen many positive changes and been a part of the city’s growth and development. We also have a long standing relationship with the Irving Police Department and its former police chief, Larry Boyd, who retired last year. We are thankful for his leadership of the department for the last 12 years and his contributions to the community. It was a pleasure working with him and we wish him well in this new chapter of life.

Irving new police chief Accompanying former Chief Boyd on many of his visits to NECAM was Assistant Police Chief Jeff Spivey. Like Chief Boyd, Chief Spivey has a dedication to his profession and to the people of Irving that is admirable. He is also a strong supporter of the Irving Advocacy Center, awarded a grant from the NEC Foundation last year.

We are pleased that after conducting an extensive search, Irving City Manager Chris Hillman recommended Chief Jeff Spivey as the new Irving Chief of Police. He was confirmed March 23, 2017 by the Irving City Council. Join me in congratulating Irving’s new Chief of Police! We look forward to many more years of collaboration in serving the local community.

*Photo Credit – City of Irving Police Department