Showcasing a More Personalized In-store Experience

NEC to Highlight Facial Recognition, Data Analytics at Retail’s Big Show Jan. 13-15

On Jan. 13-15, the world’s largest retail conference and expo kicks off at the Javits Convention Center in New York City. NEC retail experts are putting the final touches on demonstrating how its leading-edge video analytics technologies transform the in-store experience for shoppers.

Visitors to NEC’s booth #1936 will tour a virtual store to see first-hand how these innovations bring better engagement with customers, while also delivering tangible business benefits for retailers. Video analytics solutions powered by the NEC Enterprise Video Analytics (EVA) platform enable retailers to garner extensive insights into shoppers:

  • Presence, including heatmaps and dwell times
  • Behavior, including gaze detection, traffic patterns and responses to targeted content
  • Security analytics, including automated detection and response
  • Interactive experiences, including loyalty engagement and checkout

This deeper understanding of shopper behavior can then be used to enable the ultimate, frictionless personalized shopping experience and make checkout and other in-store processes more efficient and effective—for retailers and shoppers alike.

During the event, NEC will focus on four areas of the retail experience—Customer, Operations, Analytics and Marketing, all powered by the NEC video analytics platform services. An in-booth tour starts with self-registration using NEC facial recognition software, which in turn enables multiple touchpoints and experiences throughout the booth.

Looking Customer Loyalty Right in the Face Improving Store Operations

Big Show visitors also will get a glimpse of how facial recognition and data analytics assist retailers behind the scenes as well through improved business operations. NeoFace Watch uses real-time face recognition to provide retailers with an effective, transparent loss-prevention system. NEC will show how retailers can use this same technology to manage employees’ time and attendance as well. Additionally, booth visitors will get a first-hand look at NEC’s industry-leading point-of-sale hardware devices.

Check out NEC Retail solutions to learn more. Up-to-the-minute sales data analytics helps retailers survive and thrive in this competitive marketplace. Reliable sales data and reporting enable tailored in-store offers to customers, plus aids in managing inventory and staffing. While in NEC’s booth discover ways analytics can be used to track demographic and traffic data related to in-store shoppers. Using facial recognition systems retailers are able to track repeat customers at a location without collecting any personally identifiable information. This information in turn helps drive marketing content and analyze purchase patterns.

Experience Fast, Frictionless Transactions

NRF expo attendees will also have the opportunity to interact with NEC customer Cali Group’s face-based kiosk when visiting NEC’s booth. The facial-recognition kiosk, now being rolled out at CaliBurger locations, shows how easy it is to deliver fast and truly frictionless transactions. Guests will peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. Face-based payments someday may replace credit cards as customers look for a more personalized experience like face-based kiosks without the long lines and wait times.

Representatives from the Cali Group will be on hand in the booth to answer questions about the innovative use of facial recognition technology in the Quick Serve Restaurant (QSR) industry.

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4 Ways NEC is Reimagining the Store Experience

NEC Showcasing Innovations at NRF 2019: Retail’s Big Show

Facial recognition technology and data analytics continue to change the in-store experience for shoppers. These technologies enable a more-meaningful, personalized in-store shopping experience, while also making checkout and other in-store processes more cost effective and efficient for retailers and customers alike.

From Jan. 13-15, 2019, nearly 37,000 retailers and industry experts from around the world will descend on the Javits Convention Center in New York to attend NRF 2019, the world’s largest retail conference and expo. During the Big Show, NEC will showcase how facial recognition and data analytics are transforming four areas of the store experience, including Customer Experience, Operations, Analytics and Marketing. As soon as they step into booth #1936, visitors enter a virtual store to encounter first-hand a new, improved in-store experience, resulting in better engagement for customers and tangible business benefits for retailers.

Your Face is the ‘Key’ to Unlock a Personalized Experience

When entering the NEC booth, visitors self-register by providing only a photo and first and last names. No need to use personal mobile devices, cards or keys. This frictionless, near real-time pre-registration process enables multiple touchpoints and experiences throughout the NEC booth tour.

Online shoppers appreciate the convenience of automatic loyalty offers, and NEC will demonstrate a similar in-store experience through its virtual store. Once registered, visitors are easily and automatically identified as loyal customers as they progress through the booth tour. Personalized greetings will appear while moving through the demos. Instead of waiting until checkout to ID loyal customers (when it’s too late for meaningful customer engagement), automatic identification results in 100% loyalty redemption rates for in-store shoppers.

Technology Improves In-store Operational Management

Looking Customer Loyalty Right in the Face Further, booth visitors can also interact with the face-based kiosk, which is being used by NEC customers. The facial-recognition kiosk demonstrates how easy it is to deliver fast and truly frictionless transactions. Guests can peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. All you need is your face!

Big Show visitors will get a glimpse into how facial recognition assists retailers with business operations. NEC’s facial recognition solutions are real-time and provide retailers with an effective, transparent loss-prevention system. As someone approaches a surveilled area, for example, alerts are triggered on the analytics dashboards.

NEC will also be showing how retailers can use this same technology to manage employees’ time and attendance. In-store staff check in and check out using face recognition, thus preventing proxy check in and check out. Near real-time reporting is available with this system so that schedules can be easily coordinated.

Check out NEC Retail solutions to learn more.Additionally, visitors will have the opportunity to experience first-hand various models of NEC’s industry-leading point-of-sale hardware devices.

Booth “shoppers” can experience easy and deviceless checkout as well. Total expenditures and receipts show up on the wallboard next to the exit. No wallets or credit cards needed for this automated checkout experience.

Retailers Rely on Data Analytics to Tailor the Shopping Experience

For retail businesses, the ability to access up-to-the-minute sales data analytics helps them survive and thrive in this competitive marketplace. Reliable sales data and reporting enable retailers to make tailored in-store offers to their customers. Sales data aids in managing inventory plus helps store managers more effectively plan staffing, especially during critical times of high traffic. These benefits in turn elevate the customer shopping experience and help boost profitability in the store.

Analytics can also be used to track demographic and traffic data related to in-store shoppers. Stores have the capability to create heat maps to track and manage shoppers’ interest in various products or displays within the store. Advanced glance technology determines the amount of “dwell time” on items (such as a shelf display) by tracking interest and intent to purchase. This data can be matched to sales conversion data from the POS to judge the display’s effectiveness and use of shelf space.

The data gleaned from the in-person shopping experience helps retailers improve their outreach through targeted emails, app notifications and even in-store messaging.

Facial Recognition Software and Advanced Displays Expand In-store Marketing Capabilities

Using facial recognition systems aids retailers in recognizing repeat customers at a location without collecting any personally identifiable information. This information drives marketing content and analyzes purchase patterns.

NEC’s advanced display technology helps retailers improve their marketing efforts. Cameras capture customer data to be used for customized content distribution and for measuring message effectiveness. The technology also collects audience metrics automatically.

Want to know more about the exciting and industry-leading technology that NEC will be featuring at NRF 2019? Book a personal tour with an NEC retail expert while you’re attending the Big Show. Hope to see you there in January!

NEC Corporation of America

Personal Tour at NRF 2019
Book with an NEC retail expert!

Fill out the form today, and we will schedule you a personal tour with an NEC retail expert at the Big Show.

 

 



Changing the Face of Airport Security

Have you noticed an uptick of facial recognition news lately? We have.

More specifically, airports and the federal agencies that govern entry and exit procedures are seeing success using facial recognition technology at border entry and exit checkpoints.

Airports have always designated security as a high priority. Security screening is probably the most important step in the traveler’s journey and typically means waiting in long lines. However, keeping air travel safe doesn’t have to mean making the customer experience more cumbersome than it has to be.

With facial recognition software, airport security personnel are able to speed up the identity verification process while still maintaining accurate results and a higher level of security. Not only can passengers be on their way more quickly, but security personnel are able to focus more attention to addressing other potential and actual threats.

Discover ways Advanced Recognition Systems can transform airport transportation.

Speeding up Border Checkpoints

The accurate identification of passengers entering and exiting the United States is a critical step in secure immigration and customs processing at our international airports. Entry and exit checkpoints can be long and stressful. Facial recognition technology provides a quicker, more accurate, more secure—and more pleasant— experience for everyone.

The software compares images captured at the airport in real time to a government stored photo taken from a passport, thus reducing time spent in the queue while also making it safer for all travelers. Using this process, faster lines at U.S. entry and exit points doesn’t mean sacrificing security.

After implanting facial recognition technology, within a span of just 40 days, officials at Washington Dulles International Airport have identified and processed three would-be imposters trying to enter the country illegally. Initial screening, using facial recognition developed by NEC, allowed agents to determine that the travelers’ faces captured at the point of entry did not match the face provided on the presented passport.

Why NEC?

Securing airport screening and streamlining border entry and exit checkpoints are just two ways NEC is changing the face of airport security and enhancing the passenger experience.

NEC’s portfolio of biometric solutions includes facial recognition, video surveillance, analytics, intrusion detection, and other security applications. Other airport-related uses include passenger conveniences—such as check in, bag drops, entertainment, boarding, retail shopping and baggage claim. Backed by 45 years of experience, NEC’s Advanced Recognition Systems offers scalable, end-to-end solutions that secure our borders and improve public safety.

NEC’s world-renowned facial recognition technology is currently utilized by 17 airport for biometric entry and exit helping to address today’s national security challenges.

Contact us to speak with one of our biometric experts or visit us online for more information.

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Celebrating 25 Years Championing The NEC Masters

Advancing human potential is engrained into NEC’s corporate culture. We have a rich and established legacy of contributing to society as a whole. Since the company was founded in 1899, our commitment to innovation has resulted in many socially beneficial firsts aimed at improving the way people live, work and communicate.

Creating social worth by helping people to live richer, more fulfilling lives is even clearly conveyed by our company’s principal brand – Orchestrating a brighter world.

NEC Wheelchair Tennis Masters 2018NEC’s involvement with the International Tennis Federation’s Wheelchair Tennis Master also exemplifies the company’s dedication to advancing human potential.

Since this sporting event’s inception in 1994, NEC has been the title sponsor of the Wheelchair Tennis Masters and has worked enthusiastically with organizers, players and supporters to champion the event.

From November 28 through December 2 and for the first time at the USTA National Campus in Lake Nona, Florida, the International Tennis Federation’s season-ending championship for the world’s top singles on the UNIQLO Wheelchair Tennis Tour will take place. The top eight men’s and women’s singles players and the top six quad singles players will compete.

Join us in celebrating 25 years championing The NEC Masters and the accomplishments of the event’s gifted athletes.

Explore this inspiring sporting event with videos, images, a brief history of NEC involvement and so much more here.

RESOLVE Plus 2018 Conference

In late August, NEC’s annual RESOLVE Plus Conference took place at NEC Corporation of America’s (NEC) headquarters in Irving, TX. NEC’s RESOLVE Plus (Remote Engineering Support of Large Volume End-users) is a subscription program for end users with at least 20,000 end points which provides direct access to NEC’s National Technical Assistance Center (NTAC) for engineering support plus complete software support coverage for NEC platform software and applications through Software Assurance (SWA). The conference brings together members of the program to discuss their existing solutions and NEC’s overall technology offerings portfolio.

RESOLVE Plus members from Vanderbilt University, Tift Regional Health System, JPS Health Network, Phoebe Putney Memorial Hospital, and the Department of Veteran Affairs attended the two-day gathering. The conference agenda emphasized administration of various NEC applications currently running at customer sites in an effort to demonstrate how to increase efficiency. Members were provided expert technical insights on the latest software releases and enhancements leveraging NEC’s application technology to increase work productivity. Additional presentations of particular interest included: NEC Product Roadmaps, an overview of the UNIVERGE SV9500, and NEC’s IT offerings.

The RESOLVE Plus Conference is also an opportunity for members to network, exchange and share new ideas around product implementation and use. Marcus Newman, Manager of Network Services at Vanderbilt University, who values the networking opportunity that the RESOLVE Plus Conference offers, commented, “It is always good to get in a face-to-face setting to hear about challenges experienced by other large customers and how they were resolved, plus discuss our own.” Discussing NEC solutions and the design implementation at other sites provides insights on how to better utilize NEC’s technology and make it more efficient.  Marcus added, “The direct interaction with the SWA team, NTAC managers and staff, and product managers helps build relationships that have been very beneficial to us in the past.”

This sentiment was echoed by Walter Niedhammer, Voice Network Team Lead at JPS Health Network, when he affirmed, “The NEC RESOLVE Plus conference provides an opportunity for us to communicate directly with NEC and other top level customers. But more importantly, NEC RESOLVE is a unique relationship that allows us to give and receive direct information and feedback on current solutions, to hear about new products and offerings, and to provide our input on what the group feels would be beneficial to all.”

While NEC strives to make the two-day conference informative and worthwhile to the RESOLVE Community, we also like to have a little fun! Watching the Texas Rangers take on the LA Dodgers Global Life Park in Arlington was the perfect way to relax and network. To learn more about the value NEC offers with RESOLVE Plus Program, fill out the form below.

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