Time to Take a New Look at Facial Recognition

Federal efforts to improve biometric identification and authentication increasingly center on facial recognition. Facial recognition technology has already improved mission delivery in dynamic situations such as:

• Port-of-entry Screening
Crowd Surveillance
• Cybersecurity Authentication
Counter Terrorism

In each case, the speed and accuracy of the identification is critical to the success of the mission.

To meet these challenges, recent significant advancements in facial recognition technology have made it more efficient and accurate from much greater distances. Ultimately, the value proposition for facial recognition comes down to people, patterns and predictions, according to Benji Hutchinson, Senior Director for Washington, D.C. Operations at NEC Corporation of America.

In this exclusive executive briefing from @FedNewsRadio, experts from the Intelligence Advanced Research Projects Activity, U.S. Postal Service, Government Accountability Office, Homeland Security Department, Defense Department and NEC Corporation of America explore trends in facial recognition.

Read about:
• Facial Recognition Improvements
• How Facial Applications Have Widened
• Facial Recognition Challenges

Download your copy today and learn why it’s time to take a new look at facial recognition.

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Time to Take a New Look at Facial Recognition

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NRF Showed 2018 Will Be the Year of Data, Analytics and Intelligence for Retailers

Last month, our own VP of Retail Solutions, Matt Worley predicted some emerging retail technologies he expected to see at NRF 2018 Retail’s Big Show in New York City. He described five technologies that, when combined effectively, will let in-store retailers create a frictionless, more personalized experience for their customers, all while making their operations more efficient and cost-effective.

Now that the show is over, I can confirm Matt’s prediction of where in-store retail is headed this year, namely that retailers will apply these technologies to make the entire store more customer-aware.

Store and Customer Analytics
When a shopper visits an online store, the retailer knows where they clicked, what they looked at, what they read, how long they stayed on each page—and that’s just for starters. The site collects data on the items you put in your “cart,” the ones you removed, and what you replaced them with. All this data is analyzed to reveal the customer’s behaviors and underlying preferences, allowing the experience to be customized on future encounters.

So, why shouldn’t brick-and-mortar retailers gain the same type of insights? It’s all about analyzing and applying the data collected in the store.. Retailers can use it to optimize inventory management and store personnel scheduling—traditional back office functions—but also to elevate the customer’s shopping experience to levels they are only accustomed to finding online.

Shelf Analytics and Order Optimization
Show attendees were very excited about potential applications of shelf analytics. For example, a fresh foods store can keep track of how long items have been on the shelf or in the cooler, to better maintain freshness levels of the inventory. Today, many retailers use RFID tags—to better manage inventory levels and loss prevention. Using RFID tags isn’t practical. Not only are they expensive from an investment standpoint they are wasteful, as tags typically get thrown in the trash when the customer discards the packaging at home.

A less expensive and more environment-friendly alternative is NEC’s machine-learning order optimization application that helps retailers predict sales numbers to reduce inventory or overstock shelves. Shelf inventory and digital signage solutions can identify an item as the customer removes it from the shelf, then determine whether the customer puts the item is the basket or returns it to the shelf. Once in the cart, nearby displays can offer helpful tips, related videos, coupons or other shopping assistance, all based on the item selected.

By tracking all the items in the basket, the solution helps manage inventory control, ordering and stocking, not to mention preparing the customer for the checkout counter.

Such solutions can be adapted to a wide range of retail verticals and applications, to promote additional purchases, reduce waste, automate and optimize inventory orders, and more. All the while, they promote a healthier bottom line, make operations more efficient, and improve the customer experience—just like an online experience does or better.

It’s All About Data, Analytics and Intelligence
This year the focus of the show was less about hardware and more about artificial intelligence, data gathering and mining and analytics. Yes, you need hardware devices to perform all these things. Interactive kiosks, IP cameras, smart tags and displays and so on, not to mention the enterprise software and storage. What it really comes down too, is the ability to connect all that data to the back office, taking and using it to make data-driven decisions based on actionable insights in the store.

Here retailers can see actual, functioning AR and AI retail solutions like CaliBurger. If NRF 2018 was any indication, this year’s retailers will be focused on data, analytics, and intelligence. From the customer perspective, it’s all about the store experience and convenience these solutions bring. From the retailer’s perspective, it’s about bringing customers back from online and into the store. But what it’s really about, is making the entire store smarter and more efficient.

What’s does retail intelligence run on? A robust foundation on which to gather, store, analyze and act upon the resulting insights. Watch this space for articles about the NEC Smart Enterprise solutions that provides a secure foundation for retailers and other industries.

NEC Corporation of America

Free White Paper
Digitizing the Shopping Journey

Learn how you can level the playing field between brick and mortar commerce and ecommerce by filling out the form to download the white paper.

 



Looking Customer Loyalty Right in the Face

Quick serve restaurant pilots NEC facial recognition technology to enhance the customer experience

Cali Group worked with global technology firm NEC Corporation of America to integrate NEC’s facial recognition technology into its CaliBurger loyalty program. The restaurant chain will use AI-enabled self-ordering kiosks to provide customers the option of immediately activating their loyalty accounts as they approach kiosks using NEC’s NeoFace® facial recognition software, eliminating the need of swiping a card or typing in identifying information.

As shown in the demo video, the loyalty account shows a customer’s favorite historical meal packages, enabling the customer to complete the ordering transaction in a matter of seconds. The kiosk pilot program is now at CaliBurger’s Pasadena location, where the Quick Serve Restaurant chain showcases new technologies developed by its parent company. If customers are pleased with the new ordering experience, the kiosks will be rolled out to CaliBurger’s global locations next year with the additional ability to allow customers to pay using their faces.

"NEC’s face recognition software technology is considered among the world’s most accurate, making it an ideal tool for retailers seeking to provide the best possible customer service and convenience for their customers," said Matt Worley, Vice President, Retail Solutions, NEC Corporation of America. "We are committed to helping Cali Group reinvent the customer experience in the best ways possible, and I encourage anyone attending NRF 2018 to come see a demonstration of the technology in action."

Download our white paper Digitizing the Shopping Journey: Building a Business Model on Never Saying “No”"Face-based loyalty significantly reduces the friction associated with loyalty program registration and use; further, it enables a restaurant chain like CaliBurger to provide a customized, one-on-one interactive experience at the ordering kiosk," said John Miller, Chairman and CEO of Cali Group. "Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy to enable the restaurant and retail industries to provide the same kinds of benefits and conveniences in the built world that customers experience with retailers like Amazon in the digital world."

Today, 64% of shoppers want a more fluid in-store experience – personal service without lines or waits. Give customers that kind of experience and 45% are more likely to make a purchase on the spot—even if the price tag is a bit higher.

Michael Jude
Program Manager, Data Analytics
Stratecast and Frost & Sullivan

Cali Group’s new facial recognition self-ordering kiosks will be on display at NRF 2018 | Retail’s Big Show in New York City on January 14-16 in the NEC Booth, #3153.

NEC Corporation of America

Free White Paper
Digitizing the Shopping Journey

Learn how you can level the playing field between brick and mortar commerce and ecommerce by filling out the form to download the white paper.

 



Left of Boom – Defeating the Threat Among Us

It’s no secret the world has become a much more dangerous and complicated place in the 21st century. Terrorism itself has evolved, and so has the way our federal government is combatting and defending against it.

What has become clear is that violent extremist groups like ISIS and Al Qaeda have evolved to become influencers and master manipulators online and abroad. They’re not as focused on becoming an army of covert foot soldiers attempting to penetrate U.S. borders. The result of this is the evolution of the lone wolf attacker, a typically misguided and desperate soul who loses touch with reality and is somehow convinced or brainwashed into inflicting maximum damage through violence. We’ve seen this play out recently in the United Kingdom.

Since 2001, the United States has suffered over 40 lone-wolf terror attacks perpetrated by a diverse array of personality types. Although there is no single, universally accepted definition of a lone-wolf terror attack, academics generally define a lone wolf as a single attacker who plans and commits violent acts alone, outside of any command structure and without material assistance from any group.

The perpetrators of these terrible atrocities may be influenced by extreme political ideologies claiming religious motivations, or they may be disgruntled or mentally ill. In many cases, a combination of these factors are at play. The point is, profiles for these lone-wolf terrorists are consistently challenging to identify, which therefore makes prevention of individual attacks particularly difficult. The threat, needless to say, is even greater with those in positions of trust. Airport or airline employees and contractors with access to military installations with secure credentials are examples of individuals who are sometimes susceptible to these downfalls.

Since 2001, the U.S. has suffered over 40 lone-wolf terror attacks. #homelandsecurity Click To Tweet

Where lone wolves or any violent threats are concerned, the goal is to stay “left of boom.” Popularized in military circles during the months and years after 9/11, the phrase “left of boom” refers to the moments before an explosion or attack – a period when you still have time to prepare and avert a crisis. Right of boom, by contrast, includes the chaotic and deadly moments after the explosion or attack.

Law enforcement, public safety, and military officials associated with the people who perpetrate these terrorist acts. Research suggests early detection through preventative measures like situational awareness, monitoring Internet and social channels, and if needed, psychological screenings and interventions, are the best approaches to thwarting lone wolf attacks.

Individuals who carry out these attacks do follow a similar path from ideological influence to radicalization to violence. This path begins with a grievance that leads to moral outrage and anger projection, which leads to some sort of trigger point or justification for violence. At this point in the process, most people do not act.

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However, for the few who do act, either alone or in a group, the perpetrators tend to wade into an ideological end-state culminating in a terror attack. The fact that a process exists provides officials with some map to begin gathering information that might lead to prediction and prevention. Our public servants want to get left of boom in order to disrupt the chain of events that could lead to an attack.

At NEC, we’re passionate about the safety and security of all citizens. We are committed to providing solutions that assist our clients in identifying people, patterns, and predictions. For over 40 years, NEC Corporation has provided screening and background check information for purposes of law enforcement and applicant background checks. Our systems have cast the widest nets in identifying these individuals from searching local, state, FBI, DHS, Interpol and other biographic and biometrics databases.

NEC adheres to FBI, National Institute of Standards and Technology (NIST), and other industry standards for data exchange, as demonstrated by our customer install base. These deployments could allow law enforcement agencies to receive immediate notification of fault. Other random and frictionless screening with use of facial recognition may provide clues on relationships, associates and more. Such existing services can be augmented with publicly available biographic data including travel and purchase patterns to form the foundation of a collective dataset that would assist in analysis and identification of suspicious patterns leading to a prediction.

If we can look at an individual’s identity, patterns of life, and associations – among other data points – we can help our clients get closer to predicting and preventing lone-wolf attacks. We pride ourselves on being passionate problem solvers with an eye toward cutting-edge solutions that deliver precise and trusted results. If you’d like to hear more about our solutions and how we are solving the challenge of the threat among us, please contact us today.

People. Patterns. Predictions.
NEC Corporation of America’s Advanced Recognition Systems team is committed to developing and delivering public safety solutions that keep people safe.

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NEC Advanced Recognition Systems Launches NeoFace® Express at Connect:ID

The connect:ID Conference and Exposition held May 1-3 at the Walter E. Washington Convention Center in Washington D.C. has grown in size and significance as governments, the private sector, and consumers, increasingly realize the importance of secure identity recognition solutions. The three-day event drew together the world’s leading minds and offered end users practical advice, examined current government policies, and provided thought-provoking insights into the future of identity through the use of biometrics technology.

This year, NEC’s Advanced Recognition Systems was a Silver Sponsor at the conference. We demonstrated our fully integrated end-to-end identification solutions from collection to matching to enabling diverse missions. Our open architecture solutions integrate with other COTS technologies to seamless support customers.

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One of the most popular attractions was the demo of the newly launched NeoFace Express, a rapid-access biometric solution based on NEC’s world-renowned facial recognition technology. This solution represents a new class of facial recognition system setting the stage for the future of travel, secure access and identity recognition. Its unique capabilities are the result of NEC’s years of research and global deployment experience in high-throughput identity authentication. With its robust capture process and sleek design, it delivers frictionless, seamless enrollment, verification and identification in a variety of settings, such as airports, border crossings, ports of entry/exit and other high-demand, high-traffic areas.

NEC also showcased other innovative identification technologies including SmartScan, NeoFace Watch, NeoScan45 and Integra-ID iBW5. The National Institute of Standards and Technology (NIST) matching algorithm recognition benchmarks have consistently proven that NEC’s biometric technologies have the fastest and most accurate face and fingerprint recognition algorithm and have the most resilient facial recognition technologies to viewing low angles, low-resolution images and poor image quality. View Our Complete NIST Rankings.

On Day One, I presented Airport Screening and Security of the Future. In his session, he covered the recent and future technology trends expected to bring change to screening and security at airports across the United States – from reservation to the traveler’s final destination. He examined video surveillance, multimodal biometric solutions, e-tickets, and pre-registration programs all geared toward enhancing security and convenience of passengers in airports. The same day, Benji also chaired a panel discussion, Disruptive Global Trends and the Role of Effective Identity Technology. The panel discussed the threat of terrorism, mass displacement and movement of populations, and political implications.

After a long day on the show floor, NEC hosted a private networking event at Casa Luca, where over 90 event attendees enjoyed a relaxing evening with their colleagues and the soulful cuisine from the Marche region of Italy’s central Adriatic coast.

For additional information and to stay up on the latest, follow us on Twitter and check out our NEC Advanced Recognition Systems page online.

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