Digitizing the Shopping Journey

When a consumer browses a product or online store, ads seemingly follow them around the internet, enticing them to come back, take another look, or buy. When the same consumer is in a physical store, the retailer still has options to bring the customer back to the product and encourage them to buy. The challenge is how to use the data – the demographics, shopper preferences, and previous physical browsing history – to build an in-store experience that’s similar to an online experience.

Data Rich, Information Poor

Download our white paper Digitizing the Shopping Journey: Building a Business Model on Never Saying “No”Today’s retailers have access to more personal customer data, including tracking online and mobile searches through browser cookies and location data, in-store facial recognition technology, NFC, e-wallet, RFID tags, beacons, or simply monitoring whether a customer opens the store’s emails.

The challenge is not necessarily obtaining the data. The trick for retailers is now to figure out how to use all the data they accumulate to create better in-store experiences and products. Retailers are data rich, information poor.

Download our whitepaper “Digitizing the Shopping Journey: Building a Business Model on Never saying “No” Intent of the Data

Random gathering of data, originally intended to move retail into the future, now challenges retailers to thoughtfully formulate its use.  Used properly, valuable customer information can personalize messages, customize preferences, appeal to each individual shopper in a social way, and digitize their shopping journey.

To help retailers employ the overwhelming mountain of data, NEC retail solutions go beyond “cool hype” to provide value and increase efficiency. As an example, Stanchion™ Store software from NEC offers real-time access to data, enabling stores to respond faster to customers, improve communications and increase in-store productivity.

Easily configurable and cross-platform agnostic, retailers can expect:

  • The ability to control point-of-sale (POS) specific tasks, including modifying the user interface, searching for products, checking prices and more.
  • Enterprise-level, back-office capabilities including managing all aspects of in-store operations and system administration.
  • Fast and flexible tools for managing shelf labels, reporting, producing promotional displays, activating campaigns on the fly, and managing data through all stores.
  • Customization based on local-level market demands and reporting to help increase sales.

 See how NEC is using data analytics to digitize the shopping journey

Data Security and Customer Loyalty

Retailers must also consider that customers will stay loyal if their data is accessible and secure. Consumers want to be able to easily obtain and opt out of stores’ access to their personal and financial information. Data breaches and hacking have made some shoppers wary of sharing or storing their data with online or traditional retailers.

As stores continue to amass customer data, their responsibility for its use becomes greater year after year. Retailers need to understand their options for using customer data and how it can create a stronger relationship between customers and stores. With technological advances and online retailers ambitiously considering the future of shopping, partnership and guidance is required instead impulsively purchasing disparate solutions.

How can #retailers create a stronger relationship between customers and stores using #data? #CX Click To Tweet

The bottom line is this: if a shopper continues to have a positive experience with the retailer and feels a sense of reward for remaining loyal and relinquishing their information, the retailer may have created a customer for life.

Use of Data for Cashless Payments

Amazon Go, the new “grab and go” concept uses current technologies, but employs the data like never before. Shoppers are encouraged to walk into a prototype store, pick up their items, and simply walk out, without any interaction with a cashier or checkout counter.

For retailers to consider a similar concept, solutions to manage mobile POS, supply chain and inventory, and biometrics or facial recognition for payment are helpful. While shoppers are looking for convenience, they may still need to interact with retail employees within the store. Inventory must also be managed and restocked as customers make purchases.

NEC’s NeoFace® facial recognition engine is recognized as providing the highest level of authentication accuracy and is currently deployed among law enforcement agencies around the world. After a series of trials with Japan’s SMBC and Sumitomo Mitsui Card in late 2016, NEC debuted NeoFace® as a facial payment solution at 2017’s NRF Retail’s Big Show.

The technology matches pre-registered customer images with those in the POS system. Customers are also given a PIN to secure their account and confirm their identity. As with the Amazon Go prototype, NEC is tracking the solution through its trials with SMBC and within the company’s headquarters in Japan.

Watch this quick video to learn more:

Take a look at how we’re transforming the customer experience through NEC’s Retail Solutions.

NEC Corporation of America

Free White Paper
Digitizing the Shopping Journey

Learn how you can level the playing field between brick and mortar commerce and ecommerce by filling out the form to download the white paper.

 



People. Patterns. Predictions. Meet the new NEC Advanced Recognition Systems.

This week I am celebrating my sixth anniversary with NEC. I recall that my original trip to visit the Headquarters in Tokyo was postponed by the unfortunate events of the 2011 Tsunami and earthquake.

Since then, we have established our Center of Excellence in North America and extended our offering to U.S. Federal clients. We also introduced a number of products and services, including ground breaking cloud-based Identity as a Service (IDaas), and we solidified our position as the premier provider to Law Enforcement and public safety clients in the United States.

These days, rather than thinking about the past I’ve been spending a lot of time thinking about the future. A future where I see continued proliferation of biometrics use, increased emphasis on crime prevention and a convergence of “identity” with access management. Through advancements in data analytics and artificial intelligence (AI), our biometrics technology can evolve from technology used to determine where people have been and what they may have done, to predict where people will go and what they will do.

In response to these emerging market trends, today I’m proud to announce that we have rebranded our former biometrics solutions division to NEC Advanced Recognition Systems. I believe that biometrics coupled with high-powered analytical engines can predict and positively alter our travel experiences providing easier access, shorter lines and improved utilization of resources; recognize patterns for real-time monitoring, threat assessment and escalation and through it all provide tools for improved planning and forecasting.

Want more information about a Safety and Security solution from NEC?
Want more information about a Safety and Security solution from NEC?

To underscore our mission and align our products and services the new Advanced Recognition Systems group will give emphasis to three key words: People, Patterns and Predictions.

People. Our primary mission is to serve citizens and the people who protect them. Whether keeping the public safe at home, supporting troops overseas, improving the experience of travelers, or providing the right identity at the right time, our advanced recognition systems supply trusted intelligence to help build safer and brighter communities.

Patterns. From fingerprint pattern recognition to arrangements of accessible data, sequences of critical information are everywhere—you just have to know where to look. Our cutting-edge advanced recognition systems can pinpoint valuable patterns for solving crime, strengthening national security, and identifying trends and efficiencies for tech-savvy businesses. All to help enable diverse missions and realize the possibilities.

Predictions. Our advanced recognition systems can transform the efficiency of your team. Instead of simply gathering and reporting data, our technologies analyze intelligence to predict public safety threats, alert agencies to emerging global concerns, pinpoint potential risks in high-traffic venues, and provide invaluable input to critical business decisions.

Our new name better aligns our extensive local and global capabilities in meeting the all-encompassing needs of our clients. Using our systems integration approach to the market we are committed to understanding our clients’ challenges first, and assist them with a full solution implementation in comparison to any specific biometric technology or tool.

While finding success in reaching these new markets, we remain committed to our roots and will continue to consistently provide high-quality, accurate solutions for government and public safety markets.


I’d like to thank everyone who has participated in NEC’s success in the past six years and who have also contributed to the study and launch of this new vision. I hope you’ll take a look around the new Web site and help us spread the word.

Here’s to the future!

Advanced Recognition Systems
People. Patterns. Predictions.
Raffie

Advanced Recognition Systems and Solutions

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Empower End-Users with Real-Time Analytics And Other Reasons to Upgrade to Cognos 10

Business intelligence is only powerful if it is easily accessible. By putting the end-user in the driver’s seat, businesses can maximize analytics and data without putting a burden on the IT department to run reports. Not only does this improve productivity, it puts the data in the hands of those who can do the most with it. Frankly, this level of end-user empowerment is a solid-enough reason to upgrade IBM’s Cognos software to the latest V10.2. But don’t take our word for it. Take a look at the impact first hand.

Cincinnati Zoo Saves more than $100,000 per Year

The Cincinnati Zoo was challenged with increasing attendance and revenues while also enhancing the customer experience. It also needed to boost sales on food and in the retail outlets and optimize labor costs. These are no small tasks! By implementing IBM Cognos V10, the zoo was able to utilize business analytics that allowed the zoo staff to use iPads to track the information real-time. The results were incredible.

“By being so closely aligned with the day-to-day interactions within the zoo, the team could spend more time with visitors and see even the most basic of changes that were needed, said Marti Walsh, Channel Enablement Program Manager with IBM Analytics. “For example, perhaps traffic patterns showed that moving a hot dog stand to a different location would result in heavier traffic to the stand. That could be marked immediately on the spot, rather than waiting to return and transcribe notes into a database.”

Real-time capture of the #data resulted in savings of more than $40,000 on marketing in the first year Click To Tweet, and more than $100,000 per year by identifying less-effective promotions and discounts. Plus, the zoo increased overall attendance that prompted at least 50,000 new visits in 2011. All by putting the power of analytics in the hands of the end user.

How Does Upgrading Help Your  ‘Zoo’?

The ability to empower end users makes sense when the user interface is easy to use and allows for quick adoption. Cognos V10 has a more streamlined interface that is easier to navigate, making it more readily adoptable for end users who want to simply access and understand the data.

Another major component is collaboration between co-workers and other departments. Cognos V10 incorporates collaboration within the interface, so that threads are maintained and data is kept within the platform, rather than having to utilize a third-party system for collaboration and communication.

“End users don’t stay put, so mobility is key, particularly if the focus is to capture and analyze data real-time,” said Marti. “With Cognos V10, users can literally analyze on the go with systems that work whether they are connected or disconnected.“

Even with the mobility and dynamic analytics functions, the system has very fast response times and handles very large data volumes. Using Dynamic Cubes increases the performance of the tools and allows for end users to slice and dice data with a fast response time, keeping them happy and focused on analyzing data.

Make Better Business Decisions – in Real Time

By putting analytics in the hands of everyone, businesses will benefit from having information in the hands of those best suited to take action. Cognos Business Intelligence allows for integration with the next logical step – predictive analytics. By adopting business prototypes quickly, companies are now able to build out corporate solutions faster than before. “What If” and scenario modeling help determine next appropriate steps giving the business a more prescriptive solution.

In Your Corner for the Cognos Upgrade

Of course, the next logical question is how to tackle the upgrade. While the benefits are certainly proven, tackling an upgrade of any type requires thought and process to ensure the most seamless approach is taken. That is where NEC Analytics team can help.

NEC is largest global systems integrator, and has more than 50 years of experience in the North American market alone. We leverage our rich history coupled with partnership experience with IBM and others to ensure a positive outcome.

Our analytics team focuses on Performance Management, Integration, Total Performance Outsourcing (which includes design, deployment and management) and Smart Predict Solutions designed to meet the specific needs of our clients (you can learn more about our analytics solutions in this short video).

NEC specializes in supporting Cognos and is offering a complimentary assessment to ensure that all your business needs are captured to create a seamless upgrade. Contact us to schedule your assessment or visit our Analytics Center of Excellence for more information.

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NEC’s Analytics Portfolio

Data is plentiful. Yet without the right support team, that information is lost potential. Achieve your business intelligence objectives with NEC analytics Click To TweetOur field-tested analysts and best-in-class technologies can steer you in the right direction, keep you on the right track and help you outpace the competition with actionable insight that delivers the most value and best suits your company’s decision-making ambitions and processes. Learn more today by scheduling your complimentary assessment.

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No Jitter Interviews Larry Levenberg at Enterprise Connect 2015

In this interview, Larry Levenberg discusses NEC’s presence at Enterprise Connect, the impact of Big Data on companies and NEC’s expertise in Big Data and Analytics as well as where NEC is headed.