Looking Customer Loyalty Right in the Face

Quick serve restaurant pilots NEC facial recognition technology to enhance the customer experience

Cali Group worked with global technology firm NEC Corporation of America to integrate NEC’s facial recognition technology into its CaliBurger loyalty program. The restaurant chain will use AI-enabled self-ordering kiosks to provide customers the option of immediately activating their loyalty accounts as they approach kiosks using NEC’s NeoFace® facial recognition software, eliminating the need of swiping a card or typing in identifying information.

As shown in the demo video, the loyalty account shows a customer’s favorite historical meal packages, enabling the customer to complete the ordering transaction in a matter of seconds. The kiosk pilot program is now at CaliBurger’s Pasadena location, where the Quick Serve Restaurant chain showcases new technologies developed by its parent company. If customers are pleased with the new ordering experience, the kiosks will be rolled out to CaliBurger’s global locations next year with the additional ability to allow customers to pay using their faces.

"NEC’s face recognition software technology is considered among the world’s most accurate, making it an ideal tool for retailers seeking to provide the best possible customer service and convenience for their customers," said Matt Worley, Vice President, Retail Solutions, NEC Corporation of America. "We are committed to helping Cali Group reinvent the customer experience in the best ways possible, and I encourage anyone attending NRF 2018 to come see a demonstration of the technology in action."

Download our white paper Digitizing the Shopping Journey: Building a Business Model on Never Saying “No”"Face-based loyalty significantly reduces the friction associated with loyalty program registration and use; further, it enables a restaurant chain like CaliBurger to provide a customized, one-on-one interactive experience at the ordering kiosk," said John Miller, Chairman and CEO of Cali Group. "Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy to enable the restaurant and retail industries to provide the same kinds of benefits and conveniences in the built world that customers experience with retailers like Amazon in the digital world."

Today, 64% of shoppers want a more fluid in-store experience – personal service without lines or waits. Give customers that kind of experience and 45% are more likely to make a purchase on the spot—even if the price tag is a bit higher.

Michael Jude
Program Manager, Data Analytics
Stratecast and Frost & Sullivan

Cali Group’s new facial recognition self-ordering kiosks will be on display at NRF 2018 | Retail’s Big Show in New York City on January 14-16 in the NEC Booth, #3153.

NEC Corporation of America

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