4 Ways NEC is Reimagining the Store Experience

NEC Showcasing Innovations at NRF 2019: Retail’s Big Show

Facial recognition technology and data analytics continue to change the in-store experience for shoppers. These technologies enable a more-meaningful, personalized in-store shopping experience, while also making checkout and other in-store processes more cost effective and efficient for retailers and customers alike.

From Jan. 13-15, 2019, nearly 37,000 retailers and industry experts from around the world will descend on the Javits Convention Center in New York to attend NRF 2019, the world’s largest retail conference and expo. During the Big Show, NEC will showcase how facial recognition and data analytics are transforming four areas of the store experience, including Customer Experience, Operations, Analytics and Marketing. As soon as they step into booth #1936, visitors enter a virtual store to encounter first-hand a new, improved in-store experience, resulting in better engagement for customers and tangible business benefits for retailers.

Your Face is the ‘Key’ to Unlock a Personalized Experience

When entering the NEC booth, visitors self-register by providing only a photo and first and last names. No need to use personal mobile devices, cards or keys. This frictionless, near real-time pre-registration process enables multiple touchpoints and experiences throughout the NEC booth tour.

Online shoppers appreciate the convenience of automatic loyalty offers, and NEC will demonstrate a similar in-store experience through its virtual store. Once registered, visitors are easily and automatically identified as loyal customers as they progress through the booth tour. Personalized greetings will appear while moving through the demos. Instead of waiting until checkout to ID loyal customers (when it’s too late for meaningful customer engagement), automatic identification results in 100% loyalty redemption rates for in-store shoppers.

Technology Improves In-store Operational Management

Looking Customer Loyalty Right in the Face Further, booth visitors can also interact with the face-based kiosk, which is being used by NEC customers. The facial-recognition kiosk demonstrates how easy it is to deliver fast and truly frictionless transactions. Guests can peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. All you need is your face!

Big Show visitors will get a glimpse into how facial recognition assists retailers with business operations. NEC’s facial recognition solutions are real-time and provide retailers with an effective, transparent loss-prevention system. As someone approaches a surveilled area, for example, alerts are triggered on the analytics dashboards.

NEC will also be showing how retailers can use this same technology to manage employees’ time and attendance. In-store staff check in and check out using face recognition, thus preventing proxy check in and check out. Near real-time reporting is available with this system so that schedules can be easily coordinated.

Check out NEC Retail solutions to learn more.Additionally, visitors will have the opportunity to experience first-hand various models of NEC’s industry-leading point-of-sale hardware devices.

Booth “shoppers” can experience easy and deviceless checkout as well. Total expenditures and receipts show up on the wallboard next to the exit. No wallets or credit cards needed for this automated checkout experience.

Retailers Rely on Data Analytics to Tailor the Shopping Experience

For retail businesses, the ability to access up-to-the-minute sales data analytics helps them survive and thrive in this competitive marketplace. Reliable sales data and reporting enable retailers to make tailored in-store offers to their customers. Sales data aids in managing inventory plus helps store managers more effectively plan staffing, especially during critical times of high traffic. These benefits in turn elevate the customer shopping experience and help boost profitability in the store.

Analytics can also be used to track demographic and traffic data related to in-store shoppers. Stores have the capability to create heat maps to track and manage shoppers’ interest in various products or displays within the store. Advanced glance technology determines the amount of “dwell time” on items (such as a shelf display) by tracking interest and intent to purchase. This data can be matched to sales conversion data from the POS to judge the display’s effectiveness and use of shelf space.

The data gleaned from the in-person shopping experience helps retailers improve their outreach through targeted emails, app notifications and even in-store messaging.

Facial Recognition Software and Advanced Displays Expand In-store Marketing Capabilities

Using facial recognition systems aids retailers in recognizing repeat customers at a location without collecting any personally identifiable information. This information drives marketing content and analyzes purchase patterns.

NEC’s advanced display technology helps retailers improve their marketing efforts. Cameras capture customer data to be used for customized content distribution and for measuring message effectiveness. The technology also collects audience metrics automatically.

Want to know more about the exciting and industry-leading technology that NEC will be featuring at NRF 2019? Book a personal tour with an NEC retail expert while you’re attending the Big Show. Hope to see you there in January!

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Celebrating 25 Years Championing The NEC Masters

Advancing human potential is engrained into NEC’s corporate culture. We have a rich and established legacy of contributing to society as a whole. Since the company was founded in 1899, our commitment to innovation has resulted in many socially beneficial firsts aimed at improving the way people live, work and communicate.

Creating social worth by helping people to live richer, more fulfilling lives is even clearly conveyed by our company’s principal brand – Orchestrating a brighter world.

NEC Wheelchair Tennis Masters 2018NEC’s involvement with the International Tennis Federation’s Wheelchair Tennis Master also exemplifies the company’s dedication to advancing human potential.

Since this sporting event’s inception in 1994, NEC has been the title sponsor of the Wheelchair Tennis Masters and has worked enthusiastically with organizers, players and supporters to champion the event.

From November 28 through December 2 and for the first time at the USTA National Campus in Lake Nona, Florida, the International Tennis Federation’s season-ending championship for the world’s top singles on the UNIQLO Wheelchair Tennis Tour will take place. The top eight men’s and women’s singles players and the top six quad singles players will compete.

Join us in celebrating 25 years championing The NEC Masters and the accomplishments of the event’s gifted athletes.

Explore this inspiring sporting event with videos, images, a brief history of NEC involvement and so much more here.

RESOLVE Plus 2018 Conference

In late August, NEC’s annual RESOLVE Plus Conference took place at NEC Corporation of America’s (NEC) headquarters in Irving, TX. NEC’s RESOLVE Plus (Remote Engineering Support of Large Volume End-users) is a subscription program for end users with at least 20,000 end points which provides direct access to NEC’s National Technical Assistance Center (NTAC) for engineering support plus complete software support coverage for NEC platform software and applications through Software Assurance (SWA). The conference brings together members of the program to discuss their existing solutions and NEC’s overall technology offerings portfolio.

RESOLVE Plus members from Vanderbilt University, Tift Regional Health System, JPS Health Network, Phoebe Putney Memorial Hospital, and the Department of Veteran Affairs attended the two-day gathering. The conference agenda emphasized administration of various NEC applications currently running at customer sites in an effort to demonstrate how to increase efficiency. Members were provided expert technical insights on the latest software releases and enhancements leveraging NEC’s application technology to increase work productivity. Additional presentations of particular interest included: NEC Product Roadmaps, an overview of the UNIVERGE SV9500, and NEC’s IT offerings.

The RESOLVE Plus Conference is also an opportunity for members to network, exchange and share new ideas around product implementation and use. Marcus Newman, Manager of Network Services at Vanderbilt University, who values the networking opportunity that the RESOLVE Plus Conference offers, commented, “It is always good to get in a face-to-face setting to hear about challenges experienced by other large customers and how they were resolved, plus discuss our own.” Discussing NEC solutions and the design implementation at other sites provides insights on how to better utilize NEC’s technology and make it more efficient.  Marcus added, “The direct interaction with the SWA team, NTAC managers and staff, and product managers helps build relationships that have been very beneficial to us in the past.”

This sentiment was echoed by Walter Niedhammer, Voice Network Team Lead at JPS Health Network, when he affirmed, “The NEC RESOLVE Plus conference provides an opportunity for us to communicate directly with NEC and other top level customers. But more importantly, NEC RESOLVE is a unique relationship that allows us to give and receive direct information and feedback on current solutions, to hear about new products and offerings, and to provide our input on what the group feels would be beneficial to all.”

While NEC strives to make the two-day conference informative and worthwhile to the RESOLVE Community, we also like to have a little fun! Watching the Texas Rangers take on the LA Dodgers Global Life Park in Arlington was the perfect way to relax and network. To learn more about the value NEC offers with RESOLVE Plus Program, fill out the form below.

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Operation Finally Home – Giving Back to One Who Gave So Much

When U.S. Army Major Eric K. King (Ret) carefully stepped out of the vehicle on a typically hot Texas day in July, no one could imagine the range of thoughts and emotions going through his mind at that moment. There were TV cameras and a crowd of people he had never met all gathered on a vacant residential lot in Irving. He shook the hand of Irving Mayor Rick Stopfer. He shook hands with Texas State Senator Kelly Hancock. And as he made his way toward the tent set up with chairs and a podium, we know of at least one thought going through his mind that he verbalized later. “I wasn’t prepared for this.”

Maj. Eric King was standing on the spot where his home would soon be, a mortgage-free home made possible by Operation FINALLY HOME and community partners including the Dallas Builders’ Association, Winston Homes, the City of Irving and NEC Corporation of America, among others.

Major King served in the U.S. Army for 16 years. His deployments included three combat tours – two to Iraq and one to Afghanistan. The first combat deployment was to Iraq in 2004 where he served as an Infantry Rifle Platoon Leader. He knew his life had changed after he survived several Improvised Explosive Device (IED) attacks, ambushes and gunfights while watching other soldiers lose their life or be critically wounded. King received many commendations, including the Afghanistan Campaign Medal, Iraq Campaign Medal, Combat Infantryman’s Badge, Two Bronze Star Medals and many more.

Veteran Eric King receives mortgage free home

Like many combat soldiers, King suffers with post-traumatic stress disorder (PTSD). The effects of his brain trauma and other serious injuries are constant reminders of his combat experiences. Medical treatment and physical therapy allow him to walk with the assistance of a cane, but he depends on a primary caregiver, a sister he lives with, and his parents to help him and his three children. However, his many challenges have not prevented him from wanting a key part of the American dream: home ownership.

Maj. King contacted Operation FINALLY HOME, a national, non-profit organization dedicated to providing custom-built, mortgage-free homes for wounded, ill or injured veterans, surviving spouses and their families. To date, Operation FINALLY HOME has over 250 home projects completed or in planning in 33 states. The charity works with various builder’s associations and member builders, corporate sponsors, and generous donors to fund each project.

NEC Gets Involved
NEC Corporation of America supports various charities and organizations through its philanthropic nonprofit organization, NEC Foundation of America. The Foundation’s mission is to contribute to the creation of social value and help advance human potential through technology and innovative giving programs with a focus on:
• Science, Technology, Engineering and Math (STEM) Education
• Health and Human Services
• Environmental Stewardship
• Community Wellbeing

Having employees that served or those with family members in the military, NEC has always encouraged employees to get involved and support various veterans’ organizations either with financial gifts or with volunteer time. Additionally, NEC’s work with various law enforcement and governmental agencies allowed company employees to work with many former service men and women. Our employees and customers with military connections inspired the executive board of the NEC Foundation to search for an organization to work with where Foundation dollars would have a positive and lasting impact.

“When the NEC Foundation learned of the vision and work of Operation FINALLY HOME, it honestly felt like the perfect match,“ said Jeremy Strauss, NEC Foundation Vice President. “By providing the gap funding to help turn this plan into a reality, NEC was able to support a deserving veteran and his family – in a meaningful and lasting way – by providing them a safe home – right in our corporate HQ backyard.”

There was a lot of behind the scenes work that went into making the surprise happen, with Maj. King thinking they were only meeting for coffee in a preliminary meeting to determine if he was eligible. You can see how it all came together by watching the City of Irving’s video.

NEC employees will have additional opportunities to support this veteran throughout the building process:

• Notes of Love – Once the house reaches frame stage, employees and other supportive members of the community will be invited to write positive notes posted on the frame before the builder installs drywall. These can be notes of gratitude for his service, spiritual blessings, or other positive sentiments. We want to “wrap the house with love” as the building process continues.
• Key Ceremony – Employees can be there when the keys to the veteran’s new home are handed over and help he and his family celebrate their new home and new life.
• Other volunteer and support opportunities – Employees will have the opportunity to volunteer as the family begins to settle into their new home as there are always unexpected needs and expenses during a move.

Additional media coverage of the event:
• Dallas Fox 4 – Disabled North Texas veteran surprised with mortgage-free home
• Dallas CW33 – Army veteran gifted new Irving home through national organization
• Rambler Newspapers – U.S. Army Major Eric King and his family received a big surprise

Advantage 2018: Bringing the Smart Enterprise to Life

Sharing stories of transformational success

Hundreds of attendees converged on the Gaylord Texan Resort to attend the 25th anniversary of NEC Corporation of America’s 2018 Advantage Executive Conference . The three-day gathering brought together top-performing NEC partners and solution integrators, along with distributors, resellers and IT and UC consultants.

This year’s conference agenda emphasized sharing success stories of transformation—through selling and implementing Smart Enterprise solutions in businesses of all sizes. Playing off a theme of “Exchange. Transform. Experience.” keynote presentations focused on how Digital Transformation is altering today’s business landscape. Paul Kievit, head of NEC’s enterprise business for EMEA and the Americas, noted that the integration of digital technology permeates all areas of business, causing a cultural shift in which organizations increasingly challenge the status quo with technology and innovation. NEC’s success comes from delivering IT and communications to create customer solutions for digital transformation.

*Full General Session Playlist*

Partners Take the Spotlight

Opportunities for attendees to network, exchange lessons learned and share new ideas expanded this year with the addition of expanded breakout sessions and solution demos.

“We listened to feedback from our partners and transformed our conference to include more breakouts, unique sessions, customer stories and partner experiences,” said Larry Levenberg, vice president of sales.

One of the highlights this year was the “Proud to Partner” session with presentations by a panel of partners Guyette Communications Industries, ServiceMark Telecom, Matrix Communications and Magna5. Representatives from each company described their organizations’ own recent transformational experiences, sharing advice and lessons learned with partners planning to embark on a similar path.

Vision for the Future

NEC executives also shared the company’s technology vision and strategy updates during keynote presentations. NEC’s Smart Enterprise technology strategy consists of a three-pronged approach, as outlined by Ram Menghani, senior vice president, UC/IT products and support:
1. Maintain unified communications and hybrid IT at our core
2. Grow intelligent-edge solutions and business models by incorporating biometrics, artificial intelligence, IoT and dynamic workflow into our offerings
3. Create additional value for individuals, enterprises and societies

“Since we first launched our Smart Enterprise initiative in 2015, we’ve converted many of our solutions to software-based platforms and converged our IT and communications channels. We created hybrid cloud offerings, building Platform Solution Integration Centers across the globe,” said Menghani. “Moving into the future, these centers will evolve into Centers of Excellence and key competency centers that will further fuel the creation of innovative solutions based on local and global trends, as well as emerging factors in society.”

He went on to say that this past year NEC expanded its strategy by functionally combining operations in NEC America with those of NEC EMEA. This combination propels innovation and simplification of the company’s products, resulting in greater support for both partners and customers.

Channel Partner Excellence Award Winners

Each year during Advantage, NEC recognizes partners who are leaders in marketing and selling the NEC portfolio. The 2018 recipients of the Channel Partner Excellence Awards included:
American Telephone
Batts Communications
Brookfield Group
Connecticut Communications
Design Communications (DCI)
Forerunner Technologies
Interwest Telecom Services
IPNET S.A.C.
Matrix Communications
Résotel
SETEL UC
Target Distributing

Advantage also provided an excellent opportunity for partners and consultants to meet directly with NEC solutions experts and the management team. The expo area featured demos of NEC’s IT and UC solutions for both SMB and enterprise, including cloud, biometrics and analytics. Valued partners who provide joint solutions with NEC also showcased their demos in the expo area.

To learn more about NEC’s Solutions for Smart Enterprise visit the website.

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