Showcasing a More Personalized In-store Experience

NEC to Highlight Facial Recognition, Data Analytics at Retail’s Big Show Jan. 13-15

On Jan. 13-15, the world’s largest retail conference and expo kicks off at the Javits Convention Center in New York City. NEC retail experts are putting the final touches on demonstrating how its leading-edge video analytics technologies transform the in-store experience for shoppers.

Visitors to NEC’s booth #1936 will tour a virtual store to see first-hand how these innovations bring better engagement with customers, while also delivering tangible business benefits for retailers. Video analytics solutions powered by the NEC Enterprise Video Analytics (EVA) platform enable retailers to garner extensive insights into shoppers:

  • Presence, including heatmaps and dwell times
  • Behavior, including gaze detection, traffic patterns and responses to targeted content
  • Security analytics, including automated detection and response
  • Interactive experiences, including loyalty engagement and checkout

This deeper understanding of shopper behavior can then be used to enable the ultimate, frictionless personalized shopping experience and make checkout and other in-store processes more efficient and effective—for retailers and shoppers alike.

During the event, NEC will focus on four areas of the retail experience—Customer, Operations, Analytics and Marketing, all powered by the NEC video analytics platform services. An in-booth tour starts with self-registration using NEC facial recognition software, which in turn enables multiple touchpoints and experiences throughout the booth.

Looking Customer Loyalty Right in the Face Improving Store Operations

Big Show visitors also will get a glimpse of how facial recognition and data analytics assist retailers behind the scenes as well through improved business operations. NeoFace Watch uses real-time face recognition to provide retailers with an effective, transparent loss-prevention system. NEC will show how retailers can use this same technology to manage employees’ time and attendance as well. Additionally, booth visitors will get a first-hand look at NEC’s industry-leading point-of-sale hardware devices.

Check out NEC Retail solutions to learn more. Up-to-the-minute sales data analytics helps retailers survive and thrive in this competitive marketplace. Reliable sales data and reporting enable tailored in-store offers to customers, plus aids in managing inventory and staffing. While in NEC’s booth discover ways analytics can be used to track demographic and traffic data related to in-store shoppers. Using facial recognition systems retailers are able to track repeat customers at a location without collecting any personally identifiable information. This information in turn helps drive marketing content and analyze purchase patterns.

Experience Fast, Frictionless Transactions

NRF expo attendees will also have the opportunity to interact with NEC customer Cali Group’s face-based kiosk when visiting NEC’s booth. The facial-recognition kiosk, now being rolled out at CaliBurger locations, shows how easy it is to deliver fast and truly frictionless transactions. Guests will peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. Face-based payments someday may replace credit cards as customers look for a more personalized experience like face-based kiosks without the long lines and wait times.

Representatives from the Cali Group will be on hand in the booth to answer questions about the innovative use of facial recognition technology in the Quick Serve Restaurant (QSR) industry.

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4 Ways NEC is Reimagining the Store Experience

NEC Showcasing Innovations at NRF 2019: Retail’s Big Show

Facial recognition technology and data analytics continue to change the in-store experience for shoppers. These technologies enable a more-meaningful, personalized in-store shopping experience, while also making checkout and other in-store processes more cost effective and efficient for retailers and customers alike.

From Jan. 13-15, 2019, nearly 37,000 retailers and industry experts from around the world will descend on the Javits Convention Center in New York to attend NRF 2019, the world’s largest retail conference and expo. During the Big Show, NEC will showcase how facial recognition and data analytics are transforming four areas of the store experience, including Customer Experience, Operations, Analytics and Marketing. As soon as they step into booth #1936, visitors enter a virtual store to encounter first-hand a new, improved in-store experience, resulting in better engagement for customers and tangible business benefits for retailers.

Your Face is the ‘Key’ to Unlock a Personalized Experience

When entering the NEC booth, visitors self-register by providing only a photo and first and last names. No need to use personal mobile devices, cards or keys. This frictionless, near real-time pre-registration process enables multiple touchpoints and experiences throughout the NEC booth tour.

Online shoppers appreciate the convenience of automatic loyalty offers, and NEC will demonstrate a similar in-store experience through its virtual store. Once registered, visitors are easily and automatically identified as loyal customers as they progress through the booth tour. Personalized greetings will appear while moving through the demos. Instead of waiting until checkout to ID loyal customers (when it’s too late for meaningful customer engagement), automatic identification results in 100% loyalty redemption rates for in-store shoppers.

Technology Improves In-store Operational Management

Looking Customer Loyalty Right in the Face Further, booth visitors can also interact with the face-based kiosk, which is being used by NEC customers. The facial-recognition kiosk demonstrates how easy it is to deliver fast and truly frictionless transactions. Guests can peruse a menu, choose items and then pay for their virtual purchases without pulling out their wallets or personal devices. All you need is your face!

Big Show visitors will get a glimpse into how facial recognition assists retailers with business operations. NEC’s facial recognition solutions are real-time and provide retailers with an effective, transparent loss-prevention system. As someone approaches a surveilled area, for example, alerts are triggered on the analytics dashboards.

NEC will also be showing how retailers can use this same technology to manage employees’ time and attendance. In-store staff check in and check out using face recognition, thus preventing proxy check in and check out. Near real-time reporting is available with this system so that schedules can be easily coordinated.

Check out NEC Retail solutions to learn more.Additionally, visitors will have the opportunity to experience first-hand various models of NEC’s industry-leading point-of-sale hardware devices.

Booth “shoppers” can experience easy and deviceless checkout as well. Total expenditures and receipts show up on the wallboard next to the exit. No wallets or credit cards needed for this automated checkout experience.

Retailers Rely on Data Analytics to Tailor the Shopping Experience

For retail businesses, the ability to access up-to-the-minute sales data analytics helps them survive and thrive in this competitive marketplace. Reliable sales data and reporting enable retailers to make tailored in-store offers to their customers. Sales data aids in managing inventory plus helps store managers more effectively plan staffing, especially during critical times of high traffic. These benefits in turn elevate the customer shopping experience and help boost profitability in the store.

Analytics can also be used to track demographic and traffic data related to in-store shoppers. Stores have the capability to create heat maps to track and manage shoppers’ interest in various products or displays within the store. Advanced glance technology determines the amount of “dwell time” on items (such as a shelf display) by tracking interest and intent to purchase. This data can be matched to sales conversion data from the POS to judge the display’s effectiveness and use of shelf space.

The data gleaned from the in-person shopping experience helps retailers improve their outreach through targeted emails, app notifications and even in-store messaging.

Facial Recognition Software and Advanced Displays Expand In-store Marketing Capabilities

Using facial recognition systems aids retailers in recognizing repeat customers at a location without collecting any personally identifiable information. This information drives marketing content and analyzes purchase patterns.

NEC’s advanced display technology helps retailers improve their marketing efforts. Cameras capture customer data to be used for customized content distribution and for measuring message effectiveness. The technology also collects audience metrics automatically.

Want to know more about the exciting and industry-leading technology that NEC will be featuring at NRF 2019? Book a personal tour with an NEC retail expert while you’re attending the Big Show. Hope to see you there in January!

NEC Corporation of America

Personal Tour at NRF 2019
Book with an NEC retail expert!

Fill out the form today, and we will schedule you a personal tour with an NEC retail expert at the Big Show.

 

 



Celebrating 25 Years Championing The NEC Masters

Advancing human potential is engrained into NEC’s corporate culture. We have a rich and established legacy of contributing to society as a whole. Since the company was founded in 1899, our commitment to innovation has resulted in many socially beneficial firsts aimed at improving the way people live, work and communicate.

Creating social worth by helping people to live richer, more fulfilling lives is even clearly conveyed by our company’s principal brand – Orchestrating a brighter world.

NEC Wheelchair Tennis Masters 2018NEC’s involvement with the International Tennis Federation’s Wheelchair Tennis Master also exemplifies the company’s dedication to advancing human potential.

Since this sporting event’s inception in 1994, NEC has been the title sponsor of the Wheelchair Tennis Masters and has worked enthusiastically with organizers, players and supporters to champion the event.

From November 28 through December 2 and for the first time at the USTA National Campus in Lake Nona, Florida, the International Tennis Federation’s season-ending championship for the world’s top singles on the UNIQLO Wheelchair Tennis Tour will take place. The top eight men’s and women’s singles players and the top six quad singles players will compete.

Join us in celebrating 25 years championing The NEC Masters and the accomplishments of the event’s gifted athletes.

Explore this inspiring sporting event with videos, images, a brief history of NEC involvement and so much more here.

RESOLVE Plus 2018 Conference

In late August, NEC’s annual RESOLVE Plus Conference took place at NEC Corporation of America’s (NEC) headquarters in Irving, TX. NEC’s RESOLVE Plus (Remote Engineering Support of Large Volume End-users) is a subscription program for end users with at least 20,000 end points which provides direct access to NEC’s National Technical Assistance Center (NTAC) for engineering support plus complete software support coverage for NEC platform software and applications through Software Assurance (SWA). The conference brings together members of the program to discuss their existing solutions and NEC’s overall technology offerings portfolio.

RESOLVE Plus members from Vanderbilt University, Tift Regional Health System, JPS Health Network, Phoebe Putney Memorial Hospital, and the Department of Veteran Affairs attended the two-day gathering. The conference agenda emphasized administration of various NEC applications currently running at customer sites in an effort to demonstrate how to increase efficiency. Members were provided expert technical insights on the latest software releases and enhancements leveraging NEC’s application technology to increase work productivity. Additional presentations of particular interest included: NEC Product Roadmaps, an overview of the UNIVERGE SV9500, and NEC’s IT offerings.

The RESOLVE Plus Conference is also an opportunity for members to network, exchange and share new ideas around product implementation and use. Marcus Newman, Manager of Network Services at Vanderbilt University, who values the networking opportunity that the RESOLVE Plus Conference offers, commented, “It is always good to get in a face-to-face setting to hear about challenges experienced by other large customers and how they were resolved, plus discuss our own.” Discussing NEC solutions and the design implementation at other sites provides insights on how to better utilize NEC’s technology and make it more efficient.  Marcus added, “The direct interaction with the SWA team, NTAC managers and staff, and product managers helps build relationships that have been very beneficial to us in the past.”

This sentiment was echoed by Walter Niedhammer, Voice Network Team Lead at JPS Health Network, when he affirmed, “The NEC RESOLVE Plus conference provides an opportunity for us to communicate directly with NEC and other top level customers. But more importantly, NEC RESOLVE is a unique relationship that allows us to give and receive direct information and feedback on current solutions, to hear about new products and offerings, and to provide our input on what the group feels would be beneficial to all.”

While NEC strives to make the two-day conference informative and worthwhile to the RESOLVE Community, we also like to have a little fun! Watching the Texas Rangers take on the LA Dodgers Global Life Park in Arlington was the perfect way to relax and network. To learn more about the value NEC offers with RESOLVE Plus Program, fill out the form below.

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Operation Finally Home – Giving Back to One Who Gave So Much

When U.S. Army Major Eric K. King (Ret) carefully stepped out of the vehicle on a typically hot Texas day in July, no one could imagine the range of thoughts and emotions going through his mind at that moment. There were TV cameras and a crowd of people he had never met all gathered on a vacant residential lot in Irving. He shook the hand of Irving Mayor Rick Stopfer. He shook hands with Texas State Senator Kelly Hancock. And as he made his way toward the tent set up with chairs and a podium, we know of at least one thought going through his mind that he verbalized later. “I wasn’t prepared for this.”

Maj. Eric King was standing on the spot where his home would soon be, a mortgage-free home made possible by Operation FINALLY HOME and community partners including the Dallas Builders’ Association, Winston Homes, the City of Irving and NEC Corporation of America, among others.

Major King served in the U.S. Army for 16 years. His deployments included three combat tours – two to Iraq and one to Afghanistan. The first combat deployment was to Iraq in 2004 where he served as an Infantry Rifle Platoon Leader. He knew his life had changed after he survived several Improvised Explosive Device (IED) attacks, ambushes and gunfights while watching other soldiers lose their life or be critically wounded. King received many commendations, including the Afghanistan Campaign Medal, Iraq Campaign Medal, Combat Infantryman’s Badge, Two Bronze Star Medals and many more.

Veteran Eric King receives mortgage free home

Like many combat soldiers, King suffers with post-traumatic stress disorder (PTSD). The effects of his brain trauma and other serious injuries are constant reminders of his combat experiences. Medical treatment and physical therapy allow him to walk with the assistance of a cane, but he depends on a primary caregiver, a sister he lives with, and his parents to help him and his three children. However, his many challenges have not prevented him from wanting a key part of the American dream: home ownership.

Maj. King contacted Operation FINALLY HOME, a national, non-profit organization dedicated to providing custom-built, mortgage-free homes for wounded, ill or injured veterans, surviving spouses and their families. To date, Operation FINALLY HOME has over 250 home projects completed or in planning in 33 states. The charity works with various builder’s associations and member builders, corporate sponsors, and generous donors to fund each project.

NEC Gets Involved
NEC Corporation of America supports various charities and organizations through its philanthropic nonprofit organization, NEC Foundation of America. The Foundation’s mission is to contribute to the creation of social value and help advance human potential through technology and innovative giving programs with a focus on:
• Science, Technology, Engineering and Math (STEM) Education
• Health and Human Services
• Environmental Stewardship
• Community Wellbeing

Having employees that served or those with family members in the military, NEC has always encouraged employees to get involved and support various veterans’ organizations either with financial gifts or with volunteer time. Additionally, NEC’s work with various law enforcement and governmental agencies allowed company employees to work with many former service men and women. Our employees and customers with military connections inspired the executive board of the NEC Foundation to search for an organization to work with where Foundation dollars would have a positive and lasting impact.

“When the NEC Foundation learned of the vision and work of Operation FINALLY HOME, it honestly felt like the perfect match,“ said Jeremy Strauss, NEC Foundation Vice President. “By providing the gap funding to help turn this plan into a reality, NEC was able to support a deserving veteran and his family – in a meaningful and lasting way – by providing them a safe home – right in our corporate HQ backyard.”

There was a lot of behind the scenes work that went into making the surprise happen, with Maj. King thinking they were only meeting for coffee in a preliminary meeting to determine if he was eligible. You can see how it all came together by watching the City of Irving’s video.

NEC employees will have additional opportunities to support this veteran throughout the building process:

• Notes of Love – Once the house reaches frame stage, employees and other supportive members of the community will be invited to write positive notes posted on the frame before the builder installs drywall. These can be notes of gratitude for his service, spiritual blessings, or other positive sentiments. We want to “wrap the house with love” as the building process continues.
• Key Ceremony – Employees can be there when the keys to the veteran’s new home are handed over and help he and his family celebrate their new home and new life.
• Other volunteer and support opportunities – Employees will have the opportunity to volunteer as the family begins to settle into their new home as there are always unexpected needs and expenses during a move.

Additional media coverage of the event:
• Dallas Fox 4 – Disabled North Texas veteran surprised with mortgage-free home
• Dallas CW33 – Army veteran gifted new Irving home through national organization
• Rambler Newspapers – U.S. Army Major Eric King and his family received a big surprise