Biometrics Enhances LPGA Fan Experience

Ladies Pro Golf Association (LPGA) founded in 1950 is a premier professional women’s sports association that provides programs, instruction, tournament play, as well as charitable events through its foundation.

Recently, at the ANA Inspiration Tournament in Palm Springs, California, the LPGA and NEC worked together to pilot a program that provided facial recognition solutions for safety and security of its fans, players, and tournament staff. The pilot also provided a unique VIP experience for its media and other credentialed patrons to create frictionless entry into various secured environments around the golf course.

Player, fan safety and a pleasurable customer experience are of the utmost importance to the LPGA, which prides itself on providing a safe, fun, family friendly event. To help ensure this experience during the ANA Inspiration event the LPGA used NEC’s NeoFace Express rapid access solution to eliminate long wait times by accurately identifying media members, tournament staff all while keeping a watchful eye for known persons of interest to law enforcement by searching against state/local and national law enforcement databases to keep potential threats away by alerting the appropriate authorities.

.@LPGA eliminates long wait times by accurately identifying #VIP members and staff. #CX #Biometrics Click To Tweet

Take a moment to the watch the video below to learn more about how NEC’s facial recognition solution was leveraged at the tournament.

Want to learn more about Advanced Recognition Solutions from NEC? Let us know and we would be happy to provide you with an overview from one of our subject matter experts.

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