What’s “More Personal” Than Your Face?

Personalizing the Customer Experience with a Unified Biometric Key

The path to a frictionless, personalized customer experience begins with something unique and individual—your face. Using facial recognition technology, a single unified biometric key  enables a seamless experience as you move through an environment, whether it’s a sports stadium, entertainment facility, airport, hotel or casino. Facial recognition technology is the key that unlocks a contactless customer experience in a wide range of venues and situations. What could be more convenient or more secure?

Recent developments in facial recognition solutions are not only enhancing security in airports, stadiums or hospitality locations, but also making access to public spaces more convenient, effortless and personal for patrons. Today, consumers are enjoying the speed and security of unlocking their phones using facial recognition, without the bother of passcodes. These demonstrable user benefits have made face-driven technology more common and acceptable as a secure and time-saving part of our day.

Increasingly, consumers are looking for this same easy, contactless and convenient experience in other areas of their daily lives. Benefits of biometric technology are applicable to other situations that require secure access and easy transactions. Here are a just few ways NEC, a leading global provider of Advance Recognition Systems technology, is changing today’s customer experience through facial recognition.

Removing Bottlenecks at Large Events

A game day experience can be exciting and fun. However, you may have to navigate through a few long lines before you can get to your seat to cheer on your team. Sports arenas handle large crowds on a regular basis. In fact, in 2017, the NFL alone had more than 17 million spectators attend its regular season games, while the NBA averaged 17,830 visitors per game in 2017 and 2018. With large crowds, come inevitable “pinch points” as fans move through the venue. What if advanced facial recognition technology could eliminate some of those stress points and create a more pleasurable and hassle-free fan experience?

Everything from dropping your car off in a parking garage, entering the gate, purchasing concessions or swooping into a VIP suite is made easier by using a unified biometric key as a virtual parking pass, wallet and secure entry ticket. Guests no longer need to juggle parking permits, paper tickets, cash or credit cards. They don’t even have to remember where they stored their electronic tickets or try to recall app passcodes or loyalty numbers. Best of all, no more waiting in long, annoying lines. Let’s be honest, who wants to wait 20 minutes just to buy a water at the concessions?

Personalizing the Customer Experience Yields Positive Results

From the point of view of a sports venue, hotel or theme park, facial recognition solutions enhance the customer experience and can have a positive impact on the bottom line as well. Some examples include:

  • Providing concierge alerts when a VIP enters a facility
  • Enhancing guest services protocols
  • Providing crowd density estimates to allocate staff more efficiently
  • Offering opportunities for personalized sales and services on site

A single unified biometric key triggers concierge alerts when a VIP enters a hotel or casino, prompting enhanced guest services and special offers to the valued patron. Front-desk staff can greet returning loyalty guests by name, further personalizing the check-in experience.

Stadium VIP patrons enter suites seamlessly using facial recognition. Enhanced services are delivered in a more personalized way. Theme parks quickly admit season pass patrons through the gates using facial recognition, with the ability to provide special offers and services geared to loyal guests. Often the technology can be integrated with and deployed using existing venue systems, making the installation an even easier, more cost effective situation.

Since customers’ purchasing during an event is faster using a single unified biometric key, this increases the number of transactions that can be processed in the finite duration of an event. Not having to bother with cash or credit cards speeds up purchases and enables staff to serve more customers more quickly.

Facial recognition technology also captures crowd estimates at venue entrances, concession areas, hotel lobbies or retail areas so additional staff can be deployed immediately where they are most needed.

On-site offers can enhance the customer experience. Facility managers don’t really know who is attending a sporting event or musical performance. They know who bought a ticket, but not much information about the purchaser. Facial recognition provides real-time demographic data about attendees or guests to enable a venue to further shape the customer experience with on-the-spot offers and services.

For instance, if a stadium has facial recognition data that shows it has a large percentage of young men ages 21-29 in attendance for an event, it can prepare by stocking more beer at the concession stands, or change the advertising on retail shop displays to appeal to this demographic, or even alter music choices in the common areas.

Marketing partners and sponsors are able to curate offers in real time to appeal to a certain type of guest—enhancing the customer experience and positively affecting brand recognition and potential sales as well.

Transforming Transportation Processes

Stadiums, theme parks and hotels are not the only facilities being transformed into more efficient and secure places. The transportation industry is also seeing new uses for NEC’s facial recognition technology, considered to be the world’s best in search speed and accuracy according to the National Institute of Standards and Technology (NIST).Transportation should be about getting to your destination quickly and with as few problems as possible.

Today’s airports are busier, more congested and more stressful than ever. According to the Bureau of Transportation Statistics, more than 821 million passengers boarded U.S. airline flights in 2016—and with the demand for air travel expected to double over the next 20 years, this will certainly make for some very crowded airports.

Free eBook on Facial Recognition Systems for Aviation and Airports

In the United States, facial recognition technology is being tested to permit passengers to board flights quickly, and also for fast access to airline lounges. Since the Customs and Border Protection (CBP) agency started testing NEC’s NeoFace® Express facial recognition solution in U.S. airports in 2016, it has registered a success rate of close to 99%. Other airport-related potential uses of a single unified biometric key include:  passenger check-in counters, bag drops, in-airport entertainment, boarding, retail and monitoring baggage claim areas.

The cruise ship industry is finding that a single unified biometric key can be used for everything from terminal queue management and effortless check-in to frictionless embarkation and debarkation, and for seamless payments and onboard purchasing.

Enhancing Security Through Technology

Security concerns have invaded almost all aspects of our lives in recent years—from travel to entertainment and sporting venues to retail spaces. Unfortunately, when people gather in public places, there is automatically the awareness of an increased threat, forcing security concerns to be uppermost in our minds.

Our reality is the tension between the heightened focus on keeping public places safe while not having a negative effect on the actual customer experience. The ability to create an excellent customer experience requires balancing both efficiency and security.  Authorities responsible for the safety of public places are extremely concerned, and debates over how best to address security concerns are ongoing. At the same time, increased usage of facial recognition in consumer products is making the technology more acceptable as consumers recognize the convenience it provides: frictionless, personalized and secure experiences.

Facial Recognition from NEC

Solutions that combine surveillance cameras with facial recognition software can elevate the level of public security in airports, stadiums and other public places. Also, enterprises can ensure only authorized personnel have access to their facilities, while retailers and sports and entertainment venues can secure their facilities and protect their customers.

 

Changing the ‘Face’ of the Customer Experience

Deploying a single unified biometric key based on facial recognition technology helps deliver a superior guest experience. Our unique face is rapidly becoming the universal key to replacing our usernames, passwords, paper tickets, parking permits, payment options and even more.

Whether at a stadium or a major transportation facility, NEC’s Advanced Recognition Systems solutions are at the forefront of reinventing the customer journey by melding the optimal combination of convenience and security.

Learn why NEC is a leading facial recognition provider, and find out more about our biometric solutions by visiting https://www.necam.com/AdvancedRecognitionSystems/

NEC Corporation of America

Free White Paper
The Power of Identity

Facial recognition technology has matured rapidly and provides game-changing solutions to today’s identification challenges. To learn more, fill out the form to download the white paper.

 



Coming to a Terminal and Airport Near You…

In a nationally televised report, NBC National News covered its initial rollout!

US Customs and Border Protection has now installed it in eight airports and written extensively about its benefits!

Touting a “year of innovation,” Delta Airlines has them in their Hartsfield-Jackson International Airport VIP lounge in Atlanta and using them for ticketless boarding!

What is it? It is NEC’s NeoFace® Express and you can see it in action in this short video.

The need for greater security in crowded, public places is changing the way businesses are engaging with customers. That’s true whether it’s an airport, stadium, cruise line or a border security check. At these, and many other high-traffic sites, the goals are the same – quickly and accurately verify the customer’s identity and provide the necessary service.

As with many of NEC’s solutions, NeoFace® Express has patented technology that allows for the capture of the best facial image for processing while providing these additional unique features and values:

  • Efficiency – measuring the time spent interacting with the station
  • Satisfaction – measuring how satisfied the user is after use of the station
  • Acquisition Rate –  measuring the success of image acquisition; and
  • Accuracy – measuring the true identification rates

NeoFace Express is a key component of NEC’s single, unified biometrics key solution that provides a secure, frictionless and personalized customer experience. With a simple scan of the face, a unified key is created that allows consumers to enjoy fast, easy access to areas such as; airport lounges, theme park attractions and sporting events, while business and government agencies benefit by improving operating efficiencies and heightened security.

Traveling soon? Going to a game? Visiting a theme park? Look for the NEC’s NeoFace Express soon at these and more sites near you.
For additional information and to stay up on the latest, follow us on Twitter and check out our NEC Advanced Recognition Systems page.

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Time to Take a New Look at Facial Recognition

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Biometrics Enhances LPGA Fan Experience

Ladies Pro Golf Association (LPGA) founded in 1950 is a premier professional women’s sports association that provides programs, instruction, tournament play, as well as charitable events through its foundation.

Recently, at the ANA Inspiration Tournament in Palm Springs, California, the LPGA and NEC worked together to pilot a program that provided facial recognition solutions for safety and security of its fans, players, and tournament staff. The pilot also provided a unique VIP experience for its media and other credentialed patrons to create frictionless entry into various secured environments around the golf course.

Player, fan safety and a pleasurable customer experience are of the utmost importance to the LPGA, which prides itself on providing a safe, fun, family friendly event. To help ensure this experience during the ANA Inspiration event the LPGA used NEC’s NeoFace Express rapid access solution to eliminate long wait times by accurately identifying media members, tournament staff all while keeping a watchful eye for known persons of interest to law enforcement by searching against state/local and national law enforcement databases to keep potential threats away by alerting the appropriate authorities.

.@LPGA eliminates long wait times by accurately identifying #VIP members and staff. #CX #Biometrics Click To Tweet

Take a moment to the watch the video below to learn more about how NEC’s facial recognition solution was leveraged at the tournament.


Want to learn more about Advanced Recognition Solutions from NEC? Let us know and we would be happy to provide you with an overview from one of our subject matter experts.

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Eight Key Insights from AFIS 2017

Our annual AFIS Internet User Conference leads the way for law enforcement forensic professionals. This year’s highly anticipated event in Sacramento brought together professionals from around the globe, to share information and learn from the best of the best. This is as much a learning event for NEC as it is for our AFIS User Group. Together we explored issues affecting the law enforcement community today. Attendees learned more about new techniques in forensics, and experienced the latest in identification technology solutions, and glimpsed into the future of biometrics, innovations designed to make our lives easier and to meet the expanding security needs of our changing world.

I’d like to express my deep gratitude to the AFIS Internet Board, the organizers of this conference, and for the special efforts and leadership of the Sacramento Division of the California Department of Justice, our host agency.

It was difficult to choose, but here are my top eight insights from the many outstanding moments at AFIS Internet 2017:

  1. Pass it On The 3-day event was perfectly kicked off by keynote speaker, Jim Hyde, Co-Founder of Peer Support Central, as he brought timely insights into the need for our mentoring of the next generation of pros, and the importance of critical knowledge transfer to the new breed of law enforcement, the Millennial generation. Jim concluded with a moving personal experience of a First Responder being shot in the line of duty–when a seasoned police dispatcher knew to stay on the line, reach out, and to comfort and encourage him until help arrived. That “going above and beyond” the task at hand can make all the difference in the outcome; what a critical wisdom nugget to pass on to the next generation!
  1. Be Informed Marty Parker, FBI Agent, pulled back the curtain to reveal the real deal about child sex trafficking. Her informative session was riveting and heart breaking as she emphasized the power of a truly caring hug for these extremely tough kids, how critical it is to free them emotionally by convicting their captors, and the value of identification of juvenile prostitutes on the street, in hotels and casinos, and on internet locations.
  1. Share in Successes Actual NeoFace® Reveal use-case success stories were shared by the Arizona Department of Transportation. Visuals were shown of how facial recognition as a time-saving identification tool was used to help ID and facilitate the capture and conviction of a slippery career criminal who had long specialized in multiple identity thefts, forgery and mail fraud.
  1. Learn About Enhanced Security An update from the U.S. Department of Homeland Security Customs Border Protection (CBP) on the use of biometrics at exit point operations helped us gain a clearer picture of security measures currently in place at our nation’s borders. With NEC’s Advanced Recognition Systems and biometrics improvements for border security at strategic international airports, ports and border crossings, highly trafficked points of entry/ exit, it’s clear that facial recognition ID is our best “touch-less” safeguard, and also possible that our face will actually be our boarding pass in the future!

Get your copy today - "The Power of Identity" White Paper

  1. Get Professional Work Tips With multiple industry-specific sessions aimed directly at providing training for the forensics professional, there was a wide range of insider tips. For example: how to sharpen your courtroom testimony skills, best practice crime scene fingerprinting (on the living and deceased), how to best deal with applying for and managing federal grants, the use and importance of Mobile ID devices (for immediate on-scene fingerprint capture and ID—before the suspect disappears), as well as some expert Ten-Print help with creating and implementing the “Henry” classification formula. We even learned efficiency suggestions for supervisors of telecommuting teams of Latent Print Examiners.
  1. Look Into the Future NEC brought compelling Advanced Recognition System (ARS) presentations, international updates, and exciting views into the current and future place of biometrics in the arena of public safety and as part of our daily lives; simplifying our access, giving us ease of movement, protecting and serving those who protect and serve.
  1. Experience Cutting Edge Technology NEC showcased its latest identification technologies, including interactive, expertly guided 10-print workshops with hands-on experience with NEC’s Integra-ID iBW, the latest in fingerprint technology processing. NEC’s demo exhibits on NeoFace® Watch and NeoFace® Express showed how touch-free identification can actually help simplify public safety work, as well as increase location access security. The NeoFace® Reveal and SmartScan interface exhibits gave an up-close and personal encounter for many AFIS Internet members as they transition to facial recognition disciplines in addition to fingerprint and ten print identification work.
  1. Meet Others Like You One of the joys of an event like the AFIS Internet User Conference is the rare opportunity to socialize, network, and brainstorm with others who understand the intricacies of your unique universe; this means experts from technology innovators like NEC, together with a diverse gathering of like-minded crime-fighting professionals who daily face the same issues and challenges you do. Clearly the casually fun evenings were planned with that fraternity in mind!

The closing AFIS 2017 Awards Banquet was the crowning jewel. This was a time to recognize the newly elected AFIS Internet, Inc. Executive Board–made up entirely of working industry professionals, and to honor recipients of the AFIS Internet 2017 “Biometric Hit of the Year Award”: Faith Contreras (Facial Recognition Program Administrator and Law Enforcement Coordination Unit Supervisor for the Office of the Inspector General) together with Detective Keith Richerson of Arizona Department of Transportation were awarded for Facial Recognition use on an Identity theft/ forgery/ fraud case, and Sgt. Amanda Crooker of the Michigan State Police was honored for impressive (Latent/ Palm /Finger) Print hit success on a cold homicide case.

Congratulations to all, with our sincere gratitude for your service!

This year’s AFIS Internet Group Board did a fantastic job of bringing together relevant and important topics, with a roster of respected international experts who engaged and educated, but also inspired us.

If you missed AFIS 2017, we hope you’ll put it into your calendar now, to join us next August 26-29, 2018, in Reston, Virginia. Of course, meanwhile, you can check out or relive the excitement by viewing our photo gallery, or our AFIS 2017 Recap Video below.

NEC Corporation of America

Free White Paper
The Power of Identity

Facial recognition technology has matured rapidly and provides game-changing solutions to today’s identification challenges. To learn more, fill out the form to download the white paper.

 



People. Patterns. Predictions. Meet the new NEC Advanced Recognition Systems.

This week I am celebrating my sixth anniversary with NEC. I recall that my original trip to visit the Headquarters in Tokyo was postponed by the unfortunate events of the 2011 Tsunami and earthquake.

Since then, we have established our Center of Excellence in North America and extended our offering to U.S. Federal clients. We also introduced a number of products and services, including ground breaking cloud-based Identity as a Service (IDaas), and we solidified our position as the premier provider to Law Enforcement and public safety clients in the United States.

These days, rather than thinking about the past I’ve been spending a lot of time thinking about the future. A future where I see continued proliferation of biometrics use, increased emphasis on crime prevention and a convergence of “identity” with access management. Through advancements in data analytics and artificial intelligence (AI), our biometrics technology can evolve from technology used to determine where people have been and what they may have done, to predict where people will go and what they will do.

In response to these emerging market trends, today I’m proud to announce that we have rebranded our former biometrics solutions division to NEC Advanced Recognition Systems. I believe that biometrics coupled with high-powered analytical engines can predict and positively alter our travel experiences providing easier access, shorter lines and improved utilization of resources; recognize patterns for real-time monitoring, threat assessment and escalation and through it all provide tools for improved planning and forecasting.

Want more information about a Safety and Security solution from NEC?
Want more information about a Safety and Security solution from NEC?

To underscore our mission and align our products and services the new Advanced Recognition Systems group will give emphasis to three key words: People, Patterns and Predictions.

People. Our primary mission is to serve citizens and the people who protect them. Whether keeping the public safe at home, supporting troops overseas, improving the experience of travelers, or providing the right identity at the right time, our advanced recognition systems supply trusted intelligence to help build safer and brighter communities.

Patterns. From fingerprint pattern recognition to arrangements of accessible data, sequences of critical information are everywhere—you just have to know where to look. Our cutting-edge advanced recognition systems can pinpoint valuable patterns for solving crime, strengthening national security, and identifying trends and efficiencies for tech-savvy businesses. All to help enable diverse missions and realize the possibilities.

Predictions. Our advanced recognition systems can transform the efficiency of your team. Instead of simply gathering and reporting data, our technologies analyze intelligence to predict public safety threats, alert agencies to emerging global concerns, pinpoint potential risks in high-traffic venues, and provide invaluable input to critical business decisions.

Our new name better aligns our extensive local and global capabilities in meeting the all-encompassing needs of our clients. Using our systems integration approach to the market we are committed to understanding our clients’ challenges first, and assist them with a full solution implementation in comparison to any specific biometric technology or tool.

While finding success in reaching these new markets, we remain committed to our roots and will continue to consistently provide high-quality, accurate solutions for government and public safety markets.


I’d like to thank everyone who has participated in NEC’s success in the past six years and who have also contributed to the study and launch of this new vision. I hope you’ll take a look around the new Web site and help us spread the word.

Here’s to the future!

Advanced Recognition Systems
People. Patterns. Predictions.
Raffie

Advanced Recognition Systems and Solutions

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